Projects credited in
- Ford Focus 'Beauty of Change'Launching the All-New Ford Focus, the idea celebrated the beauty of change. Using the metaphor of butterflies to symbolise the beauty that can emerge from radical change, the campaign showed how every aspect of this Ford Focus had been positively transformed. The campaign started with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the Focus, travelling across Britain to come together to form the new vehicle. This brand film shows the aud
Work history
Apprentice Creative
Trying our hand at PR.
Skills
- Advertising
- Art Direction
- Indesign
- Photoshop
- Word