About me
An enthusiastic, passionate and extremely self motivated individual who graduated Northumbria University with a degree in Fashion Communication BA (Hons) from Northumbria University in July 2018. Since then I have spent my time travelling Asia and I am now eager to gain further experience in the fields of Digital Marketing, Project Managment, Brand Strategy and PR and Communications.
Projects
- FACES- An exploration of British youth cultureIn a world where brands stand as such an intrinsic part of everyday fashion influences within modern youth culture, a persons’ individuality still remains present through the expression of their personal style. FACES represents the people born in the late 90’s and early 2000’s. The people that don’t belong to a particular subculture, because to them they don’t exist. The people who have grown up with social media, forming communities through online platforms, enabling people to be exposed to cur
Work history
AssociateTK Maxx
- Knaresborough, United KingdomFull Time
Whilst being an associate I was tasked with:
- Visual Merchandising: Re-designing features with current stock for the womenswear, menswear and accessories departments.
- Providing excellent customer service when on the cashiers and shop floor
- Assisting in the stock take
- Organising the stock room
Trend Forecasting InternTrend Bible
- Newcastle upon Tyne, United KingdomInternship
In September 2017 I interned at a trend forecasting agency in Newcastle that specialises in Home & Interior and Kids Lifestyle trends.
- Gathered research for Kids Insight Reports
- Image requesting for Kids and Home Trend Books
- Fabric Cutting for AW19/20 Trend Books
- Consultancy design research, image sourcing, pantone matching, colour sourcing, creating moodboards and attending collaborative sessions
- Kids styling assistance for the AW19/20 Kids Trend Book: sourced materials and items needed and created and put together a prop that was shot for the book
- Prepared books for shipping
- Place fabric samples into final Trend Books
- Gathered research and image source for Halloween Retail Report
- Sat in on Insight Report briefing and clustering
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Event Organisation
- Communications
- Public Relations
- Art Direction
- Branding
- Project Co-ordination
- Project Conception
- Project Management
- Adaptability
- Time Management
- Leadership
- Creative Leadership
- Verbal Communication
- Campaign Planning
- Creative Planning
- Teamworking
Education
U
U
BA (Hons) Fashion Communication 2:1University of Northumbria at Newcastle
- Newcastle upon Tyne, United Kingdom