Ashley James Goddard
Available

Ashley James Goddard

Graphic DesignerLondon, United Kingdom
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Ashley James Goddard
Available

Ashley James Goddard

Graphic DesignerLondon, United Kingdom
About me
A Graphic Designer with a can-do attitude and can take a project from a concept to completion; as I am currently in-charge of designing two bespoke Arabic newspapers a month for clients which need a bi-lingual outcome for their readers. This is a challenge to keep a clean and concise design in order to maintain clarity, whilst respecting their cultural diversity. Hoping to find my next challenge and progress towards my goals. Fluent in most of the Adobe Creative Cloud Suite and aiming to improve in my remaining areas of experience (video editorial and animation) as it will allow for a more complete design; my strengths are in Indesign, Illustrator, Photoshop, and Muse.
Projects
  • Roo - Internal Comms
    Roo - Internal CommsIn a war-torn country, Rumaila is helping to re-establish society and rebuild Iraq. Being the largest oilfield; providing over 6,800 jobs to Nationals, as well as hospitals, schools, and whole communities. Though-out multiple years of Pulse Brands and Rumaila working together on ‘Internal communications and employee engagement’ we were successfully recognised with a ‘PR Week Award’ (2017). Creating material such as an employee newspaper which shares knowledge and recognises hard-work across the field, we were better able to help revile individual stories and create ‘One Team’ ethos. Creating a bi-lingual newspaper offers up many challenges as I can not read or write in Arabic. Having to recognising certain charactrters in order to keep consistncy of design style telling the story. Akhbar Al-Rumaila is a monthly newspaper that I manage for a Rumaila (a BP Iraq sub-brand) has recently undergone a redesign as it was lacking a clear hierachy and purpose. Creating a solution to communicate their stories was a challenge; persuading clients to encourage change where there was language barrier was a new experience to me making sure my reasoning was clear. The PR Week award was achieved due to a accumalative effort of both design and communications. With a arsenal of diiferent strategies which award equality to everyone across Rumaila we built a equal infastructure won PR Week award 2017 for Internal Communications.
Work history
    Pulse Brands logo
    Pulse Brands logo
    Graphic DesignerPulse Brands
    London, United KingdomFull Time
Education
    Ravensbourne University London logo
    Ravensbourne University London logo
    (BA hons) Graphic DesignRavensbourne University London
    London, United Kingdom