About me
Strategy Director for Jam3 EMEA in Amsterdam.
Leading brand experience, campaign and communication strategy for global clients.
Projects
- adidas Originals Shanghai - Love UnitesTo support the launch of their Love Unites collection and in support of Pride Shanghai, Jam3 partnered with adidas Originals to create hero campaign content to be distributed across digital and store touch points. Following ethnographic research within the LGBTQ+ community in Shanghai, we were able to empathise and collaborate with creators from the community. These creators then became the protagonists of our campaign film, even co-creating the set and assets with us. Hero film: https://www
Projects credited in
- Elton John — The CutOn the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.
Skills
- Strategy
- Strategic Planning
- Market Research
- Content Strategy
- Social Media
- Campaign Strategy
- Creative Strategy
- Brand Strategy
- Communication Strategy
- Brand Experience
Education
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BSc (hons) Business AdministrationUniversity of Bath
- Bath, United Kingdom
First Class Honours
Awards
A
A
APG Network QualifiedAPG Creative Strategy Awards