About me

Strategy Director for Jam3 EMEA in Amsterdam. Leading brand experience, campaign and communication strategy for global clients.

QuestionsProjectsExperienceTeam

Projects

• 2

  adidas Originals Shanghai - Love UnitesTo support the launch of their Love Unites collection and in support of Pride Shanghai, Jam3 partnered with adidas Originals to create hero campaign content to be distributed across digital and store touch points. Following ethnographic research within the LGBTQ+ community in Shanghai, we were able to empathise and collaborate with creators from the community. These creators then became the protagonists of our campaign film, even co-creating the set and assets with us. Hero film: https://www
• 1

  adidas ConfirmedA campaign to launch the adidas Confirmed app across European markets, generating hype, awareness and downloads of the app.
• 2

  adidas Global Football - Human RaceGlobal campaign to announce and launch the Human Race jersey collection, in partnership with adidas Football, 5 global football clubs (Manchester United, Arsenal, Real Madrid, Juventus and Bayern Munich) and Pharrell Williams.
• Elton John - The CutA global search for undiscovered filmmakers to direct the official music videos for three iconic Elton John hits.
• 5

  Bulgari - RVLESA new brand campaign for Bulgari social, starting with a reinvention of New Years Resolutions, the Bulgari way.
• Jamie Oliver - Alexa SkillRediscover recipes through conversation. Powered by AI. The Jamie Oliver Skill offers the first voice-activated recipe service for the Amazon Echo. Using Alexa, Amazon’s voice-activated personal assistant, the utility provides hands-free inspiration to over 160 recipes.

Projects credited in

• 13

  Elton John — The CutOn the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.
• 7

  Bvlgari - The Italian Difference

Work history

Strategy DirectorJam3
May 2021Amsterdam, NetherlandsFull Time
Associate Strategy DirectorJam3
Jan 2021 - May 2021Amsterdam, NetherlandsFull Time

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Skills

• Strategy
• Strategic Planning
• Market Research
• Content Strategy
• Social Media
• Campaign Strategy
• Creative Strategy
• Brand Strategy
• Communication Strategy
• Brand Experience

Education

U
U
BSc (hons) Business AdministrationUniversity of Bath
Sep 2011 - Jul 2015Bath, United Kingdom
First Class Honours

Awards

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A
APG Network QualifiedAPG Creative Strategy Awards