Elton John — The Cut

On the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.

“The future of creativity is clearly collaborative, fusing art and technology and it’s been fantastic to open up our work to the next generation of creative talent.” — Sir Elton John


  • AKQA logo


    • Design
  • Google logo


    • Technology
  • Pulse Films logo

    Pulse Films

    • Media Production
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    Rocket Entertainment

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      Elton John