Elton John — The Cut

On the 50th anniversary of Elton John and Bernie Taupin’s songwriting partnership, AKQA launched 'Elton John: The Cut’. In collaboration with YouTube, we gave undiscovered film makers from around the world the chance to create the official music videos for three Elton classics: Tiny Dancer, Rocket Man and Bennie & the Jets.

“The future of creativity is clearly collaborative, fusing art and technology and it’s been fantastic to open up our work to the next generation of creative talent.” — Sir Elton John

Team Credits

Tim Baggott

  • Creative Director

Gareth Hughes

Francis MacGillivray

  • Creative


  • AKQA


    • Design
  • Google


    • Technology
  • P

    Pulse Films

    • R

      Rocket Entertainment

      • E

        Elton John


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        Tim Baggott
        Creative Director
        Ian Wharton
        Gareth Hughes
        Associate Creative Director