About me

I’m a creative director, stylist and editor. I graduated from University of South Wales in Fashion and Promotion, and now I run Al Naaem which is an editorial magazine exploring the rising of Black and Muslim culture within the fashion industry.

QuestionsProjectsExperienceTeam

Projects credited in

• 5

  Jaffrin - FAITH إيمانJaffrin’s poem FAITH is brought to life through a poetic visual directed by Liara Barussi. FAITH draws heavily on Jaffrin’s own experiences, exploring religion, rituals and the battles between ‘deen’ and ‘dunya’ (religion and real life). The full film will be available to watch on Youtube on the 14th of March: https://www.youtube.com/channel/UCN31U4x_vLV9y2qz7-QxRhg
• Vans Checkerboard DayOn November 18th 2021, Jukebox Collective launched Future Creatives in partnership with #VansCheckerboardDay a global celebration of community and culture. Jukebox Collective curated and produced the evening of live performances and immersive art, inviting Welsh creatives and communities to explore their hopes and ambitions for the future. Vans Checkerboard day is an initiative developed to rebuild and revitalise local communities across the world through creativity. Credits: Curated & Prod
• 13

  Sun Kissed for Al Naeem Issue 2Creative Direction - Asma Elmi Editorial Assistant - Haida Hamdi

Work history

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Freelance CreativeAl Naaem Magazine
Jul 2018Cardiff, United KingdomFull Time
Al Naaem is an editorial magazine exploring the rising of Black and Muslim culture within the fashion industry.

Skills

• Styling Shoots
• Style Direction
• Styling
• Costume Styling
• Brand Styling
• Ecommerce Styling
• Interior Styling
• Editorial Styling
• Personal Styling
• Photoshoot Styling
• Creative Art Direction
• Editorial Fashion
• Organisation
• Project Management
• Directing

Education

Bachelor of Arts (BA) University of South Wales _BA (Hons) Fashion Promotion
Sep 2017 - Jul 2019Cardiff, United Kingdom