About me
Naturally collaborative and curious, I have focused my career on leading and supporting campaigns in international environments within a big diversity of stakeholders. My 10 years of experience working with marketing and content creation for companies such as Coca-Cola, Tottenham Hotspur and Club Med have given me, not just the accrued skills, but also the needed confidence and flexibility to build solid relationships within different levels in the companies.
I am creative and self-motivated, but also analytical, with proven delivery of consistent results through KPIs. I have always had the knack for communicating with people - from the easy-going personalities to the tougher ones, in four different languages, if needed.
A considerable part of my creative personality comes from growing up in an artistic family. My mother, being a film producer, introduced me to storytelling early in life. My responsible and organised side was built by witnessing my father’s rigid pilot schedules. Both inspired me to travel the world. I have lived in three different countries and have visited more than 48 nations. This globetrotter experience has been an indescribable way to learn more about myself, and, consequently, making me a more resilient professional - ready to face cultural and fast-changing challenges.
Projects
- #360clubmedAs Global Brand Content & Innovation Project Manager at Club Med, I have increased, YoY, the online booking worldwide in 12% by a briefing, producing & launching end-to-end innovative content in 360° format to increase client experience in different channels. As the resorts were located in the USA, France, Brazil, China, Indonesia, Maldives and others, this was a great opportunity to put in practice everything that I have learnt in my career and my personal life, from my soft interpersonal and
Work history
Senior Digital Marketing ExecutiveTottenham Hotspur
London, United KingdomFull Time
• Manages the strategic digital planning process, creating and leading retail marketing plans
• Holds budget management for all digital campaigns – ATL/BTL
• Leads digital campaigns from planning to execution, using the most relevant tools and channels
• Takes ownership of projects and campaigns, liaising with relevant stakeholders and suppliers
• Advises stakeholders on the best approach to achieve digital objectives
• Develops metrics and undertake analysis to demonstrate the effectiveness of all activities
• Ensures the brand is activated brilliantly online, working alongside with cross-functional teams
• Strengthens produced content across social and web channels
• Develops and executes seasonal campaign activity as well as content planning
• Creatively organises end-to-end photoshoots for Retail with players and models
• Keeps up to date with changes and advances in digital, advertising on innovation
• Reports to C-level on statistics for campaigns performance to influence the future digital activity
• Works closely with CRM/FRM team to maximise online opportunities identifying target groups
• Ensures best practice on campaign activation and data-capture opportunities
• Mentors two internal members on career, leadership and personal development
-> Led the Black Friday 2019 campaign, delivering a double-digit increase in sales
-> Created strategy and led the 2020 Training Wear launch, with a YoY three-digit increase in sales
-> Reviewed the e-mail marketing strategy, overachieving targets during the quarantine
-> Implemented a new strategy for using social platforms in the Club’s campaigns
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Global Brand Content & Innovation Project ManagerClub Med
- Paris, FranceFull Time
• Worked on digital innovation strategies to improve brand experience
• Led & coordinated Virtual Reality projects worldwide from concept generation to launch
• Implemented brand communication & experience new content ideas for online booking
• Developed and implement snack and high-quality 360° videos content concept for social media
-> Led partnership discussions, including with Samsung, to create virtual reality events
-> Led project on thematic 360° videos to support the BUs' marketing needs internationally
-> Supervised the Google Street View project for 10 Resorts worldwide
-> Organised "Real Life" and sensorial experience events to reinforce the brand love
-> Increased booking by a double-digit margin via immersive experience through Virtual Reality
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Skills
- Marketing
- Marketing Campaigns
- Marketing Communications
- Marketing Branding
- Marketing Planning
- Marketing Strategy
- Brand Activation
- Brand Communication
- Digital
- Digital Branding
- Digital Communication
- Virtual Reality
- Augmented Reality
- Segmentation
- Email Campaign
- Email Copywriting
- Email Marketing
- Ecommerce
Education
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Viral Marketing and How to Craft Contagious ContentUniversity of Pennsylvania
- London, United Kingdom
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
-What Makes Ideas Sticky?
- How Social Influence Shapes Behavior
- The Power of Word of Mouth
- Social Networks
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Digital Media and Marketing StrategiesThe University of Illinois
- London, United Kingdom
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
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