Aura Popa
Available

Aura Popa

Marketing and Events ManagerLondon, United Kingdom
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George Bushaway
Olivia Kirsch
Aura Popa
Available

Aura Popa

Marketing and Events ManagerLondon, United Kingdom
About me
Experienced Marketing and Events Manager with a love for digital, content production and brand development.
Projects
  • The Architects Underground - A new multidisciplinary event project by RIBA
    The Architects Underground - A new multidisciplinary event project by RIBAWednesday evenings are anything but standard at The Architects Underground where arts, culture, film, music and performance seamlessly collide. From exclusive jazz concerts live broadcasted on BBC Radio 3, to Bauhaus extravaganzas and mind-blowing trips to Mars, this is the place where people come to socialize and shed light on new ideas, inspirations and different ways of life. I led the marketing campaigns for 3 sold-out events (350 attendees): - Special Jazz Party (live concert broadcast i
Work history
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    Marketing Managerhttps://80-six.com/
    Slough, United KingdomFull Time
    The Royal Institute of British Architects (RIBA) logo
    The Royal Institute of British Architects (RIBA) logo
    Marketing ManagerThe Royal Institute of British Architects (RIBA)
    London, United KingdomPart Time
    Part of its cultural programme, The Royal Institute of British Architects (RIBA) launched The Architects Underground (TAU) - a series of live events for people interested in architecture and the arts. I led the marketing campaigns for three sold-out events: Special Jazz Party (live concert broadcast in collaboration with the London Jazz Festival and BBC Radio 3), Bauhaus Special (with Weimar Cabaret, Flora McLean, Suggs etc) and How to Build a Time Machine (in collaboration with Epic Games/Fortnite).
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Skills
  • Content Production
  • Digital Marketing
  • Photography
  • Event Management
  • Copywriting
  • Video Production
  • Email Marketing
  • Brand Development
  • Premiere Pro
  • Campagin Management
Education
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    Diploma in Digital MarketingInstitute of Data & Marketing
    London, United Kingdom
    Level 6 CIM accredited Diploma in Digital Marketing including: - Implementing integrated planning for omnichannel campaigns - CRM techniques - GDPR - Strategic campaign briefing - Budget Management - Customer-centric website strategy - Developing a content strategy - Developing a mobile marketing strategy - Direct mail - Developing a social media channel strategy - Affiliate marketing strategy - Display marketing strategy - Search engine marketing strategy
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    Diploma in Event ManagementThe Fitzwilliam Institute
     - London, United Kingdom
    Graduated with Distinction - Diploma in Event Management with a focus on Online PR and Social Media - Event Management Planning & Budgeting - Event Logistics Management - Event Legal and Risk Management - Marketing the Event - Sponsorship - Corporate Event Management - Organising Conferences - Festival and Outdoor Events - Charity and Fundraising Event Management - Celebrity and PR Events - Exhibition Management - Event Management Evaluation and Reporting - Sustainable Events - Public Relations - Presentation Skills
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Awards
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    Winner of the International Sherry Week FestivalSherry Wines - Vinos de Jerez
    Sherry Wines are some of the most iconic but underrated wines from Spain. There's a lot of misconception about what sherry wines are and what they aren't - especially in the UK. International Sherry Week celebrates its uniqueness and diversity and awards a prize to the most engaging promotional work delivered during the festival. The campaign I led set out to bust the myth that sherry is a geriatric drink and I built that awareness by designing a printed educational booklet to initiate guests on the sherry spectrum and by organizing a series of 7 events, one of the most popular being "Your granny wouldn't like it", organized in collaboration with award-winning arts, wine and travel journalist Nina Caplan. Our online campaign was centred around discovery, outlining there's a sherry wine for each moment and each stage of the meal.