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Do you really want to delete project Wave off the heat - Mother Dairy?
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Do you really want to delete project Experiments - 'udaan'?
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Do you really want to delete project Saridon - an analgesic combination tablet for headaches?
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Looking for a job position in a creative team where I can apply my knowledge of design and art skills set.
Over the course of ten days, I was selected to coordinate with seven other volunteers to organize, manage and host an event for 44 art galleries displaying their collections. Facilitating the immersion of over 1000 visitors gave me an insight into their perspective and response to a pre-planned layout of displays. Being exposed to the receiving side, I feel better equipped to plan activation of interactive ideas in the future.
Mentoring around 20 undergraduate students, I took the mantle of providing an unbiased critique of their final year projects. The students could further their conceptual understanding and develop their ideas in view of whatever industry knowledge I could share.
At Ogilvy and Mather, I was challenged to work beyond the traditional mediums like that of a sketchbook. My thinking was broadened to understand the possibilities within the limitations of a design brief which allowed the delivery of a creative yet focused design. The team’s collaborative efforts drove the maturity of an idea to it’s execution for our clients that were Philips, Max Life Insurance, Mother Dairy and Taco bell.
Through this internship, my first exposure to advertising affirmed my interest in the creative field. Working on regular briefs, we mostly used digital softwares such as Photoshop and Illustrator.? The selection of my illustrations to be used as the face of the ‘100 years of New Delhi’ campaign by HT newspapers, encouraged my interest in handwork. The illustrations were thus featured across a wide range of media channels.
My research at Chelsea concerns the relationship between sound and visuals in digital as well as tactile mediums, exploring the ways in which our perception can be influenced by interaction between the two.
Being a conventional art college, the course laid the building blocks of elemental techniques of sketching, painting, printing and clay-modelling.
This being the Pre-University (Equivalent to A-levels), was a major very important phase, for my inclinations towards the creative field was cultivated during these years, being awarded with an Art Scholarship upon completion.
I was selected the winner of the student contest, launched by Artfix to present an exhibition of my works at the Art fix Gallery, in Soho, London The exhibition selected by the jury, fostered the seed of
'100 years of New Delhi', was a campaign launched by HT newspapers to celebrate the 100 years of New Delhi being the capital city of India. I was an intern in the advertising agency, 'Lowe Lintas' then, where our team had together pitched for the campaign with my illustrations being used for all the major communications. Our work was later selected and launched with a full page illustration in the newspaper, Hindustan Times, websites and billboards.
I was awarded the 'Mayo College School Scholarship' for fine art. It was only here that I got introduced to art as a subject and my interest was validated by being chosen for the award.