About me
Looking for a job position in a creative team where I can apply my knowledge of design and art skills set.
Projects
- Menu card - TacobellA menu card brief from Tacobell, India, required a design that fitted all the content in not more than an A4 sheet, the least possible work and cost for production, something that still met the need of amen card and gave easy access information to all the categories of food Tacobell provided. This one, was designed keeping that in mind with just a colour print out, and few minutes for folding, the menu card could be launched to the customers.
- Packaging for 'Gulab Jamun' - Indian sweetsMother Dairy wanted to change their packaging for a fresh look. Having noticed the joy a pack of Mother Dairy 'Gulab Jamun' brings to the table when opened after dinner made me think of this packaging. The joy comes due to the memory of good taste and also the relaxed feel that every member will get his share and no one will be left out. In India, sweets bring families together ! Also, eating a Gulab Jamun isn't an ordinary bite. You have to open your mouth as wide as you can and fit the entire ball inside. The challenge adds to the joy !
- Catch Salt'Catch Salt' is the most widely used and trusted for good quality Salt brand name in India. So much that it is seen on every dining table. So much that it is almost unseen dining table. Much like just a pinch of salt that doesn't even require special mention in recipes that is often taken for granted being so obviously to be used, yet, forgotten many-a-times, yet, the most important thing that validates the dish.
- Experiments - languagesAs a part of experiments around understanding fonts and materials, I decided to work a little on words from different languages. the first one, 'Dada', means 'older brother' in Bengali language. the other one, 'Daju' also means 'older brother' in Nepali language. another one, 'Popo' means 'a very close friend in a local Indian friend made language.
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Projects credited in
- G&M Heritage TrailA guided walking tour speculating on our present and future relationship with food The G&M Heritage Trail is a multi-sensory experience held on Sundays, for the disappointed visitors, at Borough Market, when the market is shut. Borough Market is the oldest food market in London, attracting hundreds of visitors daily. The guided walk is set in the year 2070 that shows the visitors a glimpse of the dystopian future we might face if we continue with our current food consuming and growing practices. The aim of the project is to inform people about the possible future so that they can make conscious decisions today, especially in terms of food. G&M, Greg & Molly's a fictitious food company has sponsored the walk to promote their new range of 3D printed food "foodprint Flavours". Valentina and Sandrine, the tour guides take the audience around the market touching on topics like the market's past, real and artificial food. They share 3D printed food samples and secretly manage to give people a taste of real food, which is a rarity in 2070.
Work history
Student
Volunteer
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Over the course of ten days, I was selected to coordinate with seven other volunteers to organize, manage and host an event for 44 art galleries displaying their collections. Facilitating the immersion of over 1000 visitors gave me an insight into their perspective and response to a pre-planned layout of displays. Being exposed to the receiving side, I feel better equipped to plan activation of interactive ideas in the future.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Digital
- Design
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
Education
MA Graphic Design Communication
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My research at Chelsea concerns the relationship between sound and visuals in digital as well as tactile mediums, exploring the ways in which our perception can be influenced by interaction between the two.
B.f.a Applied Art
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Being a conventional art college, the course laid the building blocks of elemental techniques of sketching, painting, printing and clay-modelling.
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Awards
Won Student Contest at Artfix
I was selected the winner of the student contest, launched by Artfix to present an exhibition of my works at the Art fix Gallery, in Soho, London
The exhibition selected by the jury, fostered the seed of Illustrations published for '100 years of New Delhi' Campaign
'100 years of New Delhi', was a campaign launched by HT newspapers to celebrate the 100 years of New Delhi being the capital city of India.
I was an intern in the advertising agency, 'Lowe Lintas' then, where our team had together pitched for the campaign with my illustrations being used for all the major communications.
Our work was later selected and launched with a full page illustration in the newspaper, Hindustan Times, websites and billboards.
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