Avi Grewal

Creative Director

FollowUnfollow
  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsFilm Producer - Digital Strategist - Executive Creative Director

About me

I am a film and fashion creative with over 10 years’ experience across Digital Strategy, Branded Content, Online Publishing and Broadcast Television. I have held senior commissioning roles at Conde Nast , Nowness and Channel 4 television. Combining innovative approach with creative flair and strong commercial awareness I have produced films for many luxury brands including Gucci, Burberry, Cartier, Shiseido, Pucci, Isabel Marant, Yohji Yamamoto and Victor and Rolf, as well as high street brands including Topshop, Cos and Nike. I have worked with some of the world’s foremost film and music video directors, as well as designers, writers, and artists across a wide range of formats.

Locked Pro Plan feature

Companies I’ve worked with

View all
  • Conde Nast

    Conde Nast

    FollowUnfollow
    • Publishing
  • Channel 4

    Channel 4

    FollowUnfollow
    • TV
  • NOWNESS

    NOWNESS

    FollowUnfollow
    • TV
  • A

    AgCa

    FollowUnfollow

    Work history

    Currently

    Creative Director

    AgCa

    Mar 2017
    • London, United Kingdom
    • Freelance
    • AgCa is a filmic creative agency specialising in short form content creation and digital strategy for premium and luxury brands.

    2017

    Commissioning Director

    Conde Nast

    Jan 2016 - Feb 2017
    • London, United Kingdom
    • Full Time
    • -Commissioning director - developing and managing the commissioning strategy across Condé Nast titles, including Vogue, GQ, WIRED and Glamour -Responsible for the development and production of branded content representative of Condé Nast clients as well as appropriately representing the editorial values of all channels -Building and maintaining relationships with a large network of directors, producers, art directors and other industry professionals -Managing creative, commissioning and production processes for each title -Creating and maintaining a recognisable editorial and visual aesthetic for each title, making sure it is representative of the brand and tone of voice but aimed at younger audiences than print editions -Responsible for the development and production of branded content representative of CN clients as well as appropriately representing the editorial values of CN channels -Managing smooth running of commissioning department

    2016

    Commissioning Editor

    NOWNESS

    Jan 2014 - Feb 2016
    • London, United Kingdom
    • Full Time
    • -Commissioning editor responsible for the development, commission and delivery of editorial and branded projects for online Arts and Culture platform NOWNESS -Producing films across Art, Design, Culture, Travel, Food, Fashion and Beauty -Working across development of episodic series and well as saleable singles -Managing and developing a strong network of directors, producers and other relevant contacts -Briefing creators, assigning them to specific stories, managing brief, budget and deadlines -Refining creative direction of directors treatments to meet editorial and brand expectations -Managing edit reviews and note giving, overseeing post production through to delivery -Managing the content strategies and marketing around individual films -Soliciting contributions from high profile filmmakers and other talent for the NOWNESS site -Sourcing exclusive video content for NOWNESS site

    2013

    Editor - Film

    Channel 4

    Jun 2010 - Dec 2013
    • London, United Kingdom
    • Full Time
    • Editor, Random Acts, CHANNEL 4 -Commissioning editor for Channel 4’s short film strand, Random Acts. -Responsible for commissioning 260 new films a year in line with Channel 4’s ethos and brand. -Seeing each project through to delivery and transmission including, editorial guidance and feedback on treatments/scripts and edits. -Working with production companies and individual directors to ensure the highest quality of content and talent for the strand. This involved working with a diverse range of Producers from Dazed Media and VICE to Arts institutions such as Frieze, TATE and the Saatchi Gallery. -Attending industry and independent festivals in order to promote the strand and scout for new talent and ideas. -Curating of C4 YouTube channel and pioneering soon to be launched Vimeo channel.