Projects credited in
- The Sticky Labels Podcast - It's All Getting a Bit UrbanSticky Labels is a podcast created by Ogilvy Roots to encourage discussions surrounding diversity in the workplace and beyond. We'll be tackling controversial topics with the help of advertising aficionados from within Ogilvy and guest speakers from the wider industry. In episode one, our host and Global Client Director Pumie Msengana interviews Ogilvy's Head of Strategy, Gen Kobayashi; Co-Founder of Roots, Jordie Wildin and Founder of POCC, Nana Bempa. We explore their personal experience of
- Co-Founder and Chair of Ogilvy RootsIn 2017 I cofounded Ogilvy Roots with a group of like-minded peers determined to change the way we approach ethnicity, race and religion within the advertising industry, the agency and the work. Since its inception, I've mobilised a core team to execute project-led action and engaged those at Exec-level to support the network, developing a two-tiered grassroots and top-down approach. Together this team have launched the network, hosted a series of sold out events, carried out internal workshop
Work history
Senior Account ExecutiveOgilvy
London, United KingdomFull Time
Activating campaigns for major alcohol brands including Grey Goose Vodka, BACARDÍ Rum and Bombay Sapphire. Campaigns included:
Do What Moves You – BACARDÍ
Notting Hill Carnival - BACARDÍ
Canvas Bar – Bombay Sapphire
Rum Month – BACARDÍ
BAFTAs – Grey Goose
Supporting on Grey Goose X Somerset House partnership for their annual Film4 series
Supporting on the global partnership with AWAY X Grey Goose at the Cannes Influencer trip
Supporting on Grey Goose X Soho House for the BAFTAs after-party
Leading the NTS X BACARDÍ Rum media partnership for the Casa Bacardí campaign
Supporting on BACARDÍ Rum X Soho House X Universal Group partnership for the BRITs after-party
Leading on the BACARDÍ Rum Month X Time Out 50th Birthday amongst other partnerships throughout the year
Partnerships coordinator for OGILVY ROOTS – currently working with HEARST BAME in partnering with them for events throughout the year
Regularly attending major events, hosting clients and journalists, key events included:
o Cannes Global Influencer Trip
o Casa Bacardí – Bugzy Malone, Stefflon Don and Giggs events
o BAFTAs after-party
o BRITS after-party
Doing the publicity for talent for major campaigns – CASA BACARDÍ, the main focus was to secure interviews / coverage for Major Lazer, Stefflon Don, Giggs, Mr. Eazi and Bugzy Malone across national and consumer titles
Liaised with various venues across the UK including Mama Roux, Oval Space, Village Underground to ensure the event logistics were aligned ahead of the event
OGILVY ROOTS – part of a community that raises awareness for greater diversity within the
Account lead on creating a podcast series talking about diversity launching in the summer.
Regularly meeting journalist and building
relationships with media communications / creative industry.
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Junior Account ExecutiveBrand Revolution
- London, United KingdomFull Time
Assisting the senior team on the Music Week X Tape London partnerships for their annual awards, would include doing administrative tasks to ensure event/partnership ran smoothly
Assisting the senior team on Tape London X LFW after-parties, would include doing administrative tasks to ensure event/partnership ran smoothly
Partnering with Notion x Estrella Galicia in creating events with Mada Management to promote upcoming music artists
Facilitated the partnership between Estrella Galicia & Jägermeister with Atlantic Records for Charlie XCX album promotion at Lights of Soho
Outreaching to Influencers and building relationships
Coordinating the Influencer database and finding new influencers on a weekly basis
Improving client management skills
Ensuring that monthly and weekly reports are up to date and sent to the client promptly
Frequently arranging and attending meetings with press and influencers relevant to new and existing clients, in order to build and maintain professional relationships
Attending events and ensuring content is created in order to secure coverage for clients
Skills
- Marketing
- Public Relations
- Writing
- Communications
- Media Relations