Co-Founder and Chair of Ogilvy Roots

  • Jordie Wildin
  • Yolanta Boti
  • Amie Snow
  • Kelvin Chiu
  • Azaly Bunally

In 2017 I cofounded Ogilvy Roots with a group of like-minded peers determined to change the way we approach ethnicity, race and religion within the advertising industry, the agency and the work. Since its inception, I've mobilised a core team to execute project-led action and engaged those at Exec-level to support the network, developing a two-tiered grassroots and top-down approach. Together this team have launched the network, hosted a series of sold out events, carried out internal workshops with senior management, informed talent management recruitment and retainment strategies, consulted on the learning and strategic materials available as part of the IPA Qualification Foundation Course, influenced Insights agencies practices, written thought-leadership pieces and worked on real client briefs. I've been at the forefront of developing the blueprint for driving the growth of Roots not just within Ogilvy UK, but within the global Ogilvy Network and now, WPP Roots. As of Jan 2019, I am the elected Chair of Ogilvy Roots and am responsible for overseeing the continued growth of the network and its individual members. Overwhelmingly, I feel very gifted to have worked with such a passionate, talented group of change makers, and am incredibly proud of the work we've achieved to date. From the original founders, to the 2019 cohort, we really are changing the game!