After graduating from the University of Bristol as a civil engineer, Kelvin decided to launch his own start-up in London. The move into entrepreneurship helped him develop his marketing, innovation, strategy, and commercial skills. He then spent 2 years working for the global advertising agency Ogilvy, across a number of different roles, from creative to strategist to project manager and social content creator. The experience led him towards a fascination for design thinking, service design, driving brand growth, and innovation. Combining both passions for creativity and strategic thinking, he recently joined jump! in 2019 - a global strategy and innovation agency. The team helps the world’s most ambitious people Win Tomorrow by developing breakthrough ideas, products, services, brands, and business models that explore the intersection of emerging human needs, commercial vision, and creative freedom. Outside of work, Kelvin is a filmmaker, dancer, and longboard dancer. He directs many passion projects, loves to try new things, and meet like-minded individuals.
HIGHLIGHTS: » Travelled to China to conduct ethnography research for Dove's Global Master-Brand Strategy team (www.explorersbasecamp.com / password: visitor) » Incorporating elements of design thinking, I researched and designed co-creation workshops for Unilever that tested international briefs for Dove and Hellmann's » Competed in IBM's health-tech hackathon, I worked with designers, AI developers, and behavioural scientists to address patients' low prescribed-medicine adherence » Project managed for British Airways and created social content for TK MAXX, HSBC, and Skoda » Cofounded Ogilvy Roots, a WPP-worldwide network dedicated to championing greater cultural and ethnic diversity » Joined through The Pipe programme (2016), an Ogilvy initiative that sought for diversity of creative talent, specifically outside of advertising. The stint allowed me to work on brands that include British Airways and Unilever.
Achieved 2:1, with a 1st in final year research project that studied the synchronous lateral excitation phenomenon of pedestrian bridges. Central to the course was design and project work in teams. However, we also had modules relevant to advertising that include: » Behavioral Science topics such as Influence Tactics, Habits, and Cognitive Biases » Project Management topics such as SWOT Analysis and Scope Creep Course aside, as an avid dancer, I partook in my university's annual dance, fashion and music show. I was the Lead Choreographer and was responsible for choreographing, coordinating, teaching and training of 30 dancers. Skills gained: » Problem Solving and Critical Thinking » Presenting and Communication » Time and Project management (Teamwork) » Organisational » Analytical