About me
On a mission to design for social impact, with over 5 years in experience design, user research, and innovation strategy.
I worked at NAS.IO, a tech start-up founded by Nas Daily (60M+ followers) to conduct user research and design courses and communities for thought-leaders. I've also worked at innovation and advertising agencies (such as Ogilvy) to conduct qualitative and quantitive research for global brands.
Currently bootstrapping a VR/AR design project to help Buddhists with mobility impairment.
Projects credited in
- Ogilvy Roots Launch EventWe hosted our debut Ogilvy Roots event back in November 2017 by opening our doors at Sea Containers to a talented collective of artists, poets, directors and panellists for an evening of creativity and debate. Sponsored by H&O, Hippeas and Art Finder, the sold-out event was designed to inspire open conversation and a fresh creative outlook for our attendees. The evening kicked off with a juicy panel discussion on the topic: Has political correctness gone too far and is it hindering creativity?
- Co-Founder and Chair of Ogilvy RootsIn 2017 I cofounded Ogilvy Roots with a group of like-minded peers determined to change the way we approach ethnicity, race and religion within the advertising industry, the agency and the work. Since its inception, I've mobilised a core team to execute project-led action and engaged those at Exec-level to support the network, developing a two-tiered grassroots and top-down approach. Together this team have launched the network, hosted a series of sold out events, carried out internal workshop
- Ogilvy Roots & WPP Roots: Co-founder & Social SecIn March 2017 we Co-Founded Ogilvy Roots, a network dedicated to championing greater ethnic and cultural diversity within the creative industry. Working with a brilliant team of account handlers, creatives, planners and project managers to break down barriers to greater inclusivity and representation of people of colour within our industry, our agency and the work. Since it's launch I've played a key role in organising social events, branding, developing our pillars and it's expansion into WPP
Work history
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Innovation Plannerjump innovates
London, United KingdomFull Time
Creative StrategistOgilvy
- London, United KingdomFull Time
HIGHLIGHTS:
» Travelled to China to conduct ethnography research for Dove's Global Master-Brand Strategy team (www.explorersbasecamp.com / password: visitor)
» Incorporating elements of design thinking, I researched and designed co-creation workshops for Unilever that tested international briefs for Dove and Hellmann's
» Competed in IBM's health-tech hackathon, I worked with designers, AI developers, and behavioural scientists to address patients' low prescribed-medicine adherence
» Project managed for British Airways and created social content for TK MAXX, HSBC, and Skoda
» Cofounded Ogilvy Roots, a WPP-worldwide network dedicated to championing greater cultural and ethnic diversity
» Joined through The Pipe programme (2016), an Ogilvy initiative that sought for diversity of creative talent, specifically outside of advertising. The stint allowed me to work on brands that include British Airways and Unilever.
Skills
- Planning
- Brand Planning
- Strategy
- Innovation Strategy
- Design Thinking
- Service Design
Education
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BEng Civil EngineeringUniversity of Bristol
- Bristol, United Kingdom
Achieved 2:1, with a 1st in final year research project that studied the synchronous lateral excitation phenomenon of pedestrian bridges. Central to the course was design and project work in teams. However, we also had modules relevant to advertising that include:
» Behavioral Science topics such as Influence Tactics, Habits, and Cognitive Biases
» Project Management topics such as SWOT Analysis and Scope Creep
Course aside, as an avid dancer, I partook in my university's annual dance, fashion and music show. I was the Lead Choreographer and was responsible for choreographing, coordinating, teaching and training of 30 dancers.
Skills gained:
» Problem Solving and Critical Thinking
» Presenting and Communication
» Time and Project management (Teamwork)
» Organisational
» Analytical