In my work experience I have created consumer and business values through integrated marketing communication. Personally I would say that I'm working in visual & public communication sector. I believe that this is the most interesting time for communication industry to achieve great things through sharing and collaboration.
In my professional life, I enjoy critically analysing a situation from different perspectives to establish an accurate depiction of the situation and implement creative, effective solutions. I am very adept at working both independently and as a core team member to provide the motivation necessary for high-quality results and service. I hold a Master of Strategic Management and Public Relations, have very strong strategic thinking and organisational skills.
Projects credited in
- ŠKODA VISION E: Driven by Positive Energy[Launch Film & VR Experience] Whether you're an electric car or a person – you both run on energy. Electrical impulses travel through our body to make us feel things, and create things. And makes us move forward. To launch the SKODA VISION E Concept car, we used this trail of thought to create a launch film and a VR experience in 6 cities around the world. But, how do you let people get to know a car that yet doesn't exist? At the Shanghai Motor Show in 2017, we presented the world’s first m
Work history
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Project ExecutiveKantar Millward Brown
- Prague, CzechiaFull Time
Overall management of projects for various clients (some of the world’s biggest FMCG brands.) Improvement of products and services, participating in development initiatives. Cultivating meaningful business partnerships in the assigned area. Responsible for building and sustaining strong relationships with all stakeholders whilst ensuring projects run to time, are of the highest quality and have healthy financial performance.
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Junior StrategistFallon Prague
- Prague, CzechiaFull Time
Devised and executed an innovative, practical marketing plans by researching market trends, developing and critically evaluating materials, assessing alternative strategies, and implementing cost-effective methods to successfully reach the target audience
- Cooperating closely with members of the Creative Team to properly implement innovative ideas, swiftly resolve any issues and deliver top-tier, effective campaigns
- Establishing an accurate, evidence-based depiction of current and potential brand positions through internal and external brand audit combined with situation analysis; Implementing the most beneficial course of action to differentiate the brand from competition while strengthening awareness and vitality
- Preparing brand development strategies and successfully implementing marketing mix principles, resulting in increased awareness among potential customers
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Skills
- Communication Strategies
- Brand Strategy
- Project Management
- Coordinating Teams
- Market Analysis
- Market Research
- Advertising Communications
- Marketing
- Insights
- Consumer Research
Education
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Master degree: Strategic ManagementRiga Stradins University
- Riga, Latvia
Main focuses:
- Strategic Management and Public Relations in the labor market of Latvia as well as the European Union;
- Management of public relations, media and marketing;
- Knowledge of communication theories and methods of social research additional emphasis granting on new theoretical approaches to public relations and strategic management in Latvia and the EU;
- Creative and critical thinking in the fields of strategic management and public relations.