About me
Hello. I am Barbara.
I am a multidisciplinary strategist based in London.
I work with agencies and businesses to create brands, content and services that people love.
I deliver actionable strategies that include business models, technology and people stacks to make it happen.
I do it by using a blend of tools from different disciplines including design thinking, data science, ethnographic research, organisational design, agile development and business strategy.
Work history
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Strategy PartnerSaatchi & Saatchi
London, United KingdomFreelance
Skills
- Marketing Strategy
- Strategy
- Strategic Planning
- Brand Management
- Brand Strategy
- Digital Strategy
- Brand Experience
- User Research
- Ecommerce
- Content Strategy
Education
MBA Master of Business AdministrationUniversity of Cambridge
- Cambridge, United Kingdom