About me

I help brands and institutions understand how culture is changing, and how their brand values sit within an ever-evolving consumer landscape. Using semiotics, cultural insight, ethnography and in-depth consultation, I identify innovation and communication opportunities to better connect with consumers, and positively contribute to communities, employees and the environment. I also write cultural commentary pieces focusing on gender, diversity, body positivity, LGBT+ issues and climate change for a wide variety of clients. Examples of my work can be found on my Marketing Society profile and on Instagram @beckscollinsinsight.

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Projects

• #BlackLivesMatter series for The Marketing SocietyA series of weekly articles examining the role of brands during the current Black Live Matter movement. 1 - 'Black Lives Matter: Why are So Many Brands Silent?' https://www.marketingsociety.com/blog-post/black-lives-matter-why-are-so-many-brands-silent 2- 'Black Lives Matter: Brands Who are Doing it Right' https://www.marketingsociety.com/blog-post/black-lives-matter-brands-who-are-doing-it-right Ongoing.
• The Future of Natural MaterialsIn 2017, a global cosmetics manufacturer wanted to understand the future of natural materials and how their business needed to adapt. As Project Manager and Insight Lead on the 5 month project, I oversaw all work streams, including: Project Planning - setting budgets, timetables and deadlines, creating bespoke insight and creative teams. Ensuring all things ran smoothly, on budget and on time. Client Liaison - interviewing stakeholders, setting regular updates, adpating to evolving client requirements when necessary. Research Management - finding and managing the right team of global experts, scientists, analysts, and artists. Conducting interviews, commisioning analysis, facilitating co-creation sessions and running consumer focus groups. Synthesis and presentation - finding key insights and recommendations, developing a series of engaging, illuminating presentations Creative workshop development - working with clients and creatives to develop a compelling, interactive client workshop, designed to immerse clients in the insight and guide them to make key strategic and creative decisions. The project was a great success, resulting in two follow on projects and clients recommending the team to other business units within the company.

Work history

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Project DirectorCanopy Insight
Sep 2018London, United KingdomPart Time
Helping clients understand what their brand values mean in culture - using semiotics and cultural analysis to map cultural change and identify opportunities. Leading large-scale, multi-market projects, managing partners and providing strategic insight for clients.
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Writer, Semiotician, Cultural Insight SpecialistFreelance
Feb 2018London, United KingdomFreelance
I help brands and institutions understand how culture is changing, and how their brand values sit within an ever-evolving consumer landscape. Using semiotics, cultural insight, ethnography and in-depth consultation, I identify innovation and communication opportunities to better connect with consumers, and positively contribute to communities, employees and the environment. I also write cultural commentary pieces focusing on gender, diversity, body positivity, LGBT+ issues and climate change for a wide variety of clients.

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Skills

• Project Management
• Semiotics
• Cultural Communications
• Cultural Insight
• Presentation
• Supplier Management
• Content Analysis
• Content Management
• Copywriting
• Research

Education

MA Cultural and Creative IndustriesKing's College London
Sep 2009 - Jul 2011London, United Kingdom
Included the module ‘Digital Culture & Production’ and two select courses at Tate Modern: ‘Inside Today’s Museum’ and ‘Towards Tomorrow’s Museum’. Dissertation entitled “Artists’ Moving Image in the Post-Digital Age: ‘Online’ Democracy vs. ‘Offline’ Ideology”.