About me
For 10 years I have worked for some of the UK’s leading lifestyle brands, looking after their marketing functions. I have experience of managing teams of various sizes; from startup environments to 19 people. I’m passionate about delivering great work, making ideas happen and leading dynamic teams.
Projects credited in
- gal-dem x bumble - Loneliness storytellingEarlier in the year, Bumble conducted a wide reaching research task to try and understand the trends and experiences that shape the way we form and experience friendships in the UK. From this, they found that 2 in 3 Britons admitted to feeling lonely regularly, but so few of us are ready to talk about this emotion. Bumble's research uncovered that a huge part of this is to do with the stigma and shame associated with loneliness. We wanted to combat this shame and help our shared audiences unpac
- HARVEY NICHOLS | VOGUE 100Film by Kell Mitchell Received a Commendation for Best Integrated Cross-Channel Cross Media - The Drum Content Awards 'HAPPY BIRTHDAY, VOGUE Celebrating Vogue 100, the Harvey Nichols way This year marks a century since the very first issue of British Vogue, so we simply had to do something to toast the occasion. Something extra special. Something that’s never been done before. Enter, Marjorie ‘Bo’ Gilbert: the first 100 year-old model to grace the pages of Vogue, captured by world-renowned18
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Work history
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Senior Marketing ManagerLNDR Activewear
- London, United KingdomFreelance
Founded in 2015 and based in East London; LNDR (pronounced L.N.D.R) produces technical activewear with premium fabrications and a clean aesthetic; clothes that feel so good on, they have the ability to enhance your every day.
Responsible for creating the strategy and team structure for events, social media, online content, digital media, VIP and ambassadors, CRM and press and affiliate partnerships.
Global Marketing ManagerHarvey Nichols
- London, United KingdomFull Time
A strategic planning role focused on delivering the global marketing strategy through integrated campaigns, events and driving engagement across all platforms and stores globally.
Led creative agencies, media agencies and in-house matrix teams to deliver the annual marketing calendar to achieve memorable results and local relevancy. This included developing campaign plans; ATL media buys as well as all subsequent reporting and measurement into effectiveness.
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Skills
- Marketing PR
- Branding
- Communications
- Excel
- Powerpoint
- Campaign Management
- Production Co-ordination
- Operations Management
- Agency Management
- Project Leader
- Global Strategy
- Campaign Analysis
- Web Based Systems
- Strategic Marketing Plans
Education
Bachelor of Arts (BA) Fashion Management and MarketingUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
London College of Fashion Graduate AwardLondon College of Fashion, UAL
The first BA Fashion Management student to receive this award within the University of the Arts London.