Work history
Brand MarketingTrouva
- London, United KingdomInternship
- My focus was on helping with the execution of all digital campaigns across multiple channels and disciplines.
- Responsible for creating, sourcing, planning and posting engaging content for @wearetrouva.
-Understood and followed the audience through social listening reports and followed the brand tone of voice to write copy.
-Planned and built Instagram story content using trackable swipe up links, driving traffic to webstore.
- Helped analyse and generate social reports using Dash Hudson and Google Analytics.
-Reported on success of paid and organic social marketing, enabling an accurate insight into what Trouva’s audience responds to, and use for forward media planning.
-Presented ideas and research for current social trends, and creative content ideas for several campaigns.
-Worked with colleagues across a range of departments to help develop strategies and forward media planning objectives to help meet long and short term KPIs.
-Worked with team on creative execution, copywriting and build of emails using Ometria following specific campaign theme. -Used basic HTML skills for email build.
-Helped organise Trouva’s 2019/20 Christmas campaign showing high levels of initiative when product sourcing and executing shoot logistics.
-Primary contact and liaison for all digital and print PR requests.
-Worked with the Brand Team on large scale PR events, hosting high profile industry insiders and working with large budgets. Reporting after event showed ROI and growth of social platforms due to influencer reach.
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Saucony and Saucony Originals EMEA Marketing AssistantWolverine World Wide
- London, United KingdomInternship
Saucony is an American footwear brand and a global leader in running and lifestyle products. My role within the marketing team was high paced, involving strong organisational skills, good time management and the ability to work autonomously. My main responsibilities and experience included:
Online/ Offline Marketing:
• Saucony Originals EU social media management and presence across all platforms (55.5K Instagram account).
• Allocating budgets for paid digital media content, across Instagram and Facebook using Facebooks Ad management platform.
• Proposing ideas for example a bespoke seeding box for a product launch which I then created with an external POS agency. Follow through included identifying relevant influencers, building relationships & sending out the launch packages.
• Tracking social media stats, engagement and ROI using Hootsuite analytics.
• Presenting new ideas for content and created using Photoshop and Indesign.
• Ensuring daily online brand presence through Instagram stories, Instagram posts and responding to customers.
• Influencer scouting and seeding of new individuals that matched the brand.
• Styling and photoshoot assistant for asset creation.
• Working on many European brand collaborations including the End. Clothing ‘Lobster’.
• Experience working with creative agencies, sending product and managing assets.
• Working alongside the management team and external agencies regarding POS for London retailers.
• Liaising with external global brands, PR, POS and Creative agencies.
• Working alongside internal ecommerce teams, regarding website and email marketing.
• Updating the Saucony Stories blog monthly.
Assisting the central management team with daily admin tasks including:
• Building, designing and managing sales decks for Saucony Originals.
• Organising / sending samples and content to PR agency and press requests.
• Creating sales merchandise.
• Showroom management including samples, send outs and tracking.
• Uploading and management of BOX the global media database.
• Product launch experience.
• Assisting at Saucony running and press events.
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Skills
- Indesign
- Photoshop
- Digital Advertising
- Fashion Marketing
- Hootsuite
- Photoshoot Assisting
- Content Strategy
- Creative Ideas
- Social Media Management
- Paid Media
Education
Fashion MarketingUniversity of Leeds
Leeds, United Kingdom
Graduate of the University of Leeds with a 1st class BA Hons in Fashion Marketing (Industrial).
Awards
Fashion Marketing Award WinnerGraduate Fashion Foundation
Winner of the 2019 Fashion Marketing Award, awarded by Graduate Fashion Week.