About me

With an unconventional approach to PR, my work focuses on a creative, collective mentality, focusing on that moment that propels brand credibility. Combining ever changing youth culture infused with celebrity trendsetters, I create a narrative that is developed from community and exudes authenticity.

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Projects

• 2

  Lexxola AW19Press push and influencer placement for Lexxola's FW19 collection on the likes of @matildadjerf and @margaret_zhang to name a few. Lookbook shot by Liv Jank and styled by Sophie Casha.
• 1

  Barkha Beauty UK LaunchDubai Royal Barkha Shewakramani recruited myself to launch her beauty brand, Barkha Beauty, in the UK at private members club Laylow. Handling the full 360 of the dinner and post-event coverage in just a 4 day turn-around for this project.
• 1

  Pop Trading Company x Sefton FashionEditorial for Pop Trading Company "Van Gogh" drop at Sefton Fashion. Produced by myself and photographed by the very talented Freddie Stisted.

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Projects credited in

• 3

  Pop Trading Company X Sefton FashionFeatured in Complex Photography: Frederick Stisted Creative: Bella Sharpe

Work history

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Freelance PRFreelance/Self Employed
Oct 2019London, United KingdomFreelance
Handling brand and PR strategy on a freelance basis for: Pendleton Woolen Mills Sefton Fashion Dubbleware Lexxola
Global PR leadAxel Arigato
Mar 2018 - Sep 2019London, United KingdomFull Time
Handling all brand communications, talent relations and event management for Axel Arigato including pop-ups, store events, parties, collaborations, partnerships, press pulls, product placement, press features, store openings, new market research, product launches etc.

Skills

• Branding Projects
• Community Projects
• Cultural Projects
• Cultural Communications
• PR Campaigns
• PR Strategy
• Press Copywriting
• Press Campaigns
• Press Releases
• Press Events
• Events Planning
• Events PR
• Coordinating Events
• Fashion Events
• Music Events
• Product Placement
• Talent PR
• Talent Management