About me
Experienced in all facets of online B2C retail; platform inception, digital design and optimisation, product management, e-marketing and social media, and logistics and customer care.
Currently in the role of Global Online Content Specialist, at the luxury lingerie brand La Perla, whilst also assisting in other areas of the label's eCommerce operations.
Projects
- Try & Buy - Web InitiativeIn November 2017, La Perla launched the ‘Try & Buy’ service which allows clients to place an order online without the need to provide payment upfront, giving them 48 hours to try their selection before committing to purchase. This initiative broke new ground in online luxury fashion, with an aim to bridge the divide between online and the traditional retail environment. The team was presented ‘Best Use of Innovation’ at the Drapers Digital Festival 2018.
Work history
Global Online Content SpecialistLa Perla
London, United KingdomFull Time
My current position, an integral part of the global eCommerce team and supporting the Global Head of eCommerce, has a core focus on planning, implementing and optimising online-based content across 25 transactional websites. In addition to brand site activity, I monitor and coordinate updates for third-party reseller and marketplace platforms across Asia, and manage translations and copy-writing for all digital channels.
- Driving content strategy to enhance the product and brand proposition
- Maintaining the eCommerce trading calendar to optimise activity across channels
- Optimising and maintaining back-end systems such as aligning URL structure
- Coordinating freelance copy-writers and scheduling product descriptions
- Insuring costs are recorded and kept in line with budget for translations and copy
- Maintaining on-site country-specific sizing rules and guidelines
Global Online Content CoordinatorLa Perla
- London, United KingdomFull Time
- Liaising with web developers to identify and resolve technical issues and bugs
- Building and updating landing pages using RevolutionSlider within Magento
- Researching and scaling relevant improvements to front-end user experience
- Supporting product team with online merchandising and product enhancements
- Collaborating with customer care to improve site-based order information
- Reporting content performance and in-site search activity with Google Analytics
- Coordinating and communicating key online activities with global teams
- Proposing novel marketing and sales activity to increase full-price sell-through
- Optimising new and existing content through meta-data, SEO and keys words
- Improving in-site search functionality and recommendations using Attraqt
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Skills
- Adobe Creative Suite
- Microsoft Office
- Magento CMS
- Project Management
- Digital UX
- Administraion
- Brief Development
- Brand Communication
- Content Coordination
- Creative Process
Education
T
T
HE DiplomaThe University of Brighton
- Brighton, United Kingdom
Fashion Design with Professional Practice