Senior level marketing leader equal parts strategic and creative, with 12+ years experience working with and within trend setting global brands across tech, lifestyle, music and drinks. Proven track record of significantly increasing brand strength and contributing to sustained revenue growth of a $30bn global brand.
Authentic and passionate coach, collaborator and builder of teams, combining a start up mindset with current corporate thinking. Utilising all disciplines of the marketing mix alongside an intrinsic understanding of the consumer to tell stories which capture the imagination, foster deep connections and ultimately, deliver commercial return.
Projects
- Airbnb Night AtLed the strategic refresh of the global Night At franchise, setting it sail with a new partner focussed approach. The Night At programme offer once-in-a-lifetime overnight experiences, that only Airbnb can unlock. Each so incredible that the whole world wants to participate. Some of the highlights are shown below. - Airbnb Night At Abbey Road Studios “Live inside the home of recorded music” We partnered with Abbey Road studios to unlock the magic inside one of music’s most significant places
Projects credited in
- Airbnb First Night On UsA series of branded content columns and display 10x7s to promote Airbnb's 'First Night On Us' campaign. Each piece featured a different lesser-known location to increase awareness for overtourism and encourage readers to holiday in quieter destinations within the UK. Display ads were created alongside the branded content to run simultaneously on the e-edition.
- Airbnb | #LiveThereHausAmplify + Airbnb help Berliners get the most out of their city... Challenge Amplify were challenged to help Airbnb bring to life its global #LiveThere campaign in Berlin in a way that would strengthen its relationship with the local community. Insight Berliners are sceptical of traditional marketing. To truly connect with them, the message needs to come from those they most trust. Strategy Our approach was to give Berlin’s most influential Airbnb users a platform to deliver the #LiveThere mess1
+ Show more
Work history
T
T
CMOThe Collecting Group
Lisbon, PortugalFull Time
Global Marketing LeadAirbnb
San Francisco, United StatesFull Time
+ Show more
Skills
- Brand Awareness
- Brand Management
- Content Strategy
- Culture Marketing
- Media Campaigns
- Media Communication
- Product Marketing
- Advertising
- Marketing
- Marketing Strategy
Education
C
C
BA(Hons) Business Studies with MarketingCardiff Univeristy
- Cardiff, United Kingdom
2:1
Awards
ScholarThe Marketing Academy
The Scholarship – a 9 month, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.