Ben Kendall
Available

Ben Kendall

Global Marketing LeadLondon, United Kingdom
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Ben Kendall
Available

Ben Kendall

Global Marketing LeadLondon, United Kingdom
About me
Senior level marketing leader equal parts strategic and creative, with 12+ years experience working with and within trend setting global brands across tech, lifestyle, music and drinks. Proven track record of significantly increasing brand strength and contributing to sustained revenue growth of a $30bn global brand. Authentic and passionate coach, collaborator and builder of teams, combining a start up mindset with current corporate thinking. Utilising all disciplines of the marketing mix alongside an intrinsic understanding of the consumer to tell stories which capture the imagination, foster deep connections and ultimately, deliver commercial return.
Projects
  • Airbnb Night At
    Airbnb Night AtLed the strategic refresh of the global Night At franchise, setting it sail with a new partner focussed approach. The Night At programme offer once-in-a-lifetime overnight experiences, that only Airbnb can unlock. Each so incredible that the whole world wants to participate. Some of the highlights are shown below. - Airbnb Night At Abbey Road Studios “Live inside the home of recorded music” We partnered with Abbey Road studios to unlock the magic inside one of music’s most significant places
Projects credited in
  • Airbnb | #LiveThereHaus
    Airbnb | #LiveThereHausAmplify + Airbnb help Berliners get the most out of their city... Challenge Amplify were challenged to help Airbnb bring to life its global #LiveThere campaign in Berlin in a way that would strengthen its relationship with the local community.  Insight Berliners are sceptical of traditional marketing. To truly connect with them, the message needs to come from those they most trust.  Strategy Our approach was to give Berlin’s most influential Airbnb users a platform to deliver the #LiveThere mess
  • Airbnb advertorial: South London in 10 songs
    Airbnb advertorial: South London in 10 songsA selection of 10 songs from South London for airbnb advertorial hosted on Vice's dance music platform, Thump.
  • Airbnb World Tour
    Airbnb World TourAmplify help Airbnb show their CEO how to explore London differently, with the help of Emeli Sandé. Challenge Airbnb is known for its innovation in the travel category, and their next business step focused on making the discovery element of their industry easier to access. Airbnb wanted to engage their key millennial segment and early adopters with ‘Trips’, as well as creating buzz around their new product. Insight Airbnb users are open to new experiences, but many aren’t aware of the Trips feat
Work history
    Airbnb logo
    Airbnb logo
    Global Marketing LeadAirbnb
    San Francisco, United StatesFull Time
    Airbnb logo
    Airbnb logo
    Senior Marketing Manager Northern EuropeAirbnb
     - London, United KingdomFull Time
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Skills
  • Brand Awareness
  • Brand Management
  • Content Strategy
  • Culture Marketing
  • Media Campaigns
  • Media Communication
  • Product Marketing
  • Advertising
  • Marketing
  • Marketing Strategy
Education
    C
    C
    BA(Hons) Business Studies with MarketingCardiff Univeristy
     - Cardiff, United Kingdom
    2:1
Awards
    The Marketing Academy logo
    The Marketing Academy logo
    ScholarThe Marketing Academy
    The Scholarship – a 9 month, part time program for 30 of the UK’s fastest rising stars in Marketing, Advertising, Media and Communications.