Airbnb First Night On Us

  • Holly Davies
  • Ben Kendall
  • Julia Reip
  • Stephanie Lamm

A series of branded content columns and display 10x7s to promote Airbnb's 'First Night On Us' campaign. Each piece featured a different lesser-known location to increase awareness for overtourism and encourage readers to holiday in quieter destinations within the UK. Display ads were created alongside the branded content to run simultaneously on the e-edition.


  • Airbnb logo


    • Retail
  • M

    Mail Metro Media