Design director and creative coder with more than 10 years experience working across branding and editorial design for digital and print. I have a passion for creating brands, which are both beautiful and impactful. Fundamentally I am a creative thinker and maker, I work from strategy to execution.
For me, design is a way of thinking and l always push the idea first. I currently direct a team of designers and developers, taught design at Shillington College for more than 2 years, acted as a consultant for multiple branding projects, have given talks and lectures most recently with Its Nice That and Nottingham design festival. I also worked as a mentor, judge and advisor for Design Week, Design Bridge Awards, among others.
My work has been featured in It’s Nice That, Lecture in Progress, Baseline, SiteInspire and Httpster. Aswell as being part ofthe most awarded design team at D&AD and Design Week awards.
Projects
- The Guardian DailyVisual identity, app design and concept development for The Guardian's Daily app. The once aging app was given a new lease of life as part of a digital subscription drive. The app, a once a day edition akin to the newspaper was designed to reflect it's speed, in a more user centered and utilitarian manner.
- The Guardian - Today in FocusStories that speak to you. Today in focus is The Guardian’s flagship podcast, the creative approach was developed around a two central ideas — the daily rhythm of its release, and ‘stories that speak to you’. These ideas are used to meet the practical need to explain without losing important emotional cues.
- RoomFiftyRoomFifty was set up by myself, Illustrator Leon Edler and Guardian creative director Chris Clarke. We set RoomFifty up as a place for commercial artists and illustrators to be able to sell their work at affordable prices. We believe in affordable art for everyone and this is what drives us to create more work and keep the company running. We launch artwork in seasons of 50 artists each producing one artwork each. Our roster in made up of a variety of well known and under represented artists who
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Projects credited in
- STATES OF MIND – WEBSITE CONTENT & CREATIVEStates of mind is creating a better future for mental health by involving young people in the process of change. Recently I guided production of the London-based organisation's new website. Collaborating with a small and talented team, the project involved defining the website content structure, writing the copy, and developing the visual look and feel to bring this exciting initiative's mission and work to life.
Work history
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Head of BrandCord
London, United Kingdom
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Graphic DesignBen Longden Design
London, United KingdomFreelance
Freelance graphic designer across a range of small and large brands.
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Awards
Branding Schemes/Large OrganisationD&AD
Brand DesignDesign Week