RoomFifty was set up by myself, Illustrator Leon Edler and Guardian creative director Chris Clarke. We set RoomFifty up as a place for commercial artists and illustrators to be able to sell their work at affordable prices. We believe in affordable art for everyone and this is what drives us to create more work and keep the company running. We launch artwork in seasons of 50 artists each producing one artwork each. Our roster in made up of a variety of well known and under represented artists who work across editorial and branding.