About me
A copywriter from Winchester, I started my career writing copy for a digital marketing agency but went freelance in 2017 to take a diverse range of jobs to hone in on my copy skills. I’ve racked up a decade of freelance and agency experience, writing everything from online university prospectuses to product descriptions for a kitchen worktop supplier.
Writing witty, engaging and informative content is my bread and butter. But as long as it involves words which need to be typed, I’m in.
Clients I’d most like to name-drop: University of Portsmouth, Audacious Beard Oil Company FREE: The Brand and Ludus Design.
SKILLS
Advertising Copy
Brand Copywriting (Incl. tone of voice & language guidelines)
Digital, Social media and website content
PR, including press releases and case studies
Charity copywriting
Product descriptions
PROFICIENT IN…
WordPress
Drupal
Gather Content
MailChimp
Microsoft Word, Excel & Powerpoint
Projects
- A University rebrand...The University of Portsmouth asked for a helping hand with a complete rebrand of their online prospectus content. The brief was to use a more relaxed tone to reflect the universities rebranding. Its previous format was too formal and often left undergraduates and postgraduates alike with more questions than answers. The new style gets to the crux of the course material without information overload.
- A guide to beard perfectionThe Audacious Beard Co tasked me with creating a grooming guide that reflects their quirky tone of voice. I found inspiration in early 20th Century gentlemen rooms, the type of language used allowed me to picture how I wanted the piece to look. https://theaudaciousbeardco.com/grooming-guide/
- Finding a gifted graphic designers' voiceI was approached by my client to give his design portfolio a voice. Clearly an incredibly gifted graphic designer, Rob wanted me to craft personable content that wasn't 'in the face' of prospective clients. The brief was for it to be informal and 'non-salesy'. It was a real pleasure working with Rob and we were both happy with the final result. https://ludusportfolio.firebaseapp.com/
Work history
F
F
Freelance CopywriterFreelance
Winchester, United KingdomFreelance
Copy EditorUniversity of Portsmouth
- Winchester, United KingdomFreelance
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Skills
- Copywriting
- Content Strategy
- Content Management
- Copy Crafting
Education
U
U
BA MarketingUniversity of Winchester
Winchester, United Kingdom