About me
Creative thinker, problem solver, diplomat and negotiator.
Experience in leading projects across multiple media, creating detailed responses to diverse creative challenges.
Researching new techniques and materials in order to find new methods of working. Project lead and project management on creative cross-media projects in public and private sectors.
Projects
- DiscoDIsco - the next generation disco ballDiscoDisco is a sound reactive light sculpture inspired by the humble disco ball. Initiated by creative entrepreneur Alex Asseily, the product has been designed and developed and now brought to market by Haberdashery, and is being launched at the May Design Series, London. A modular system that is currently mounted on a simple ring to echo the disco ball aesthetic, the series of 'fins' can be arranged in far larger configurations to suit large atrium spaces whether public or private. The syst
- Termite pavilionA six metre cube constructed in KLH cross laminated timber, the Pestival pavilion was a hugely successful collaboration between Softroom, Freeform Engineering, Atelier One, KLH and sound artist Chris Watson. The results were a beautiful temporary public space educating visitors about the unique climate control characteristics of termite architecture. Our works focused on developing an integrated lighting scheme visually and dynamically communicating the energy of the architecture and soundscape.
- Laserpod 2Laserpod has been available for home use as a stand alone product for several years. Haberdashery are now ready to design and manufacture Laserpod 2; brighter, bolder and more complex, the beautiful organic patterns our Laserpod 2 prototype produces look fantastic! We are aiming to fund the next stage of the design process via the crowd funding Kickstarter program; our campaign launches on the 12th November 2013... Please visit the Kickstarter site from the 12th onwards for your chance to own a Laserpod 2 at cost price.
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Projects credited in
- Haberdashery UX / UIHaberdashery is a design studio using the power of light to create landmark sculptures and innovative lighting products for ambitious architects, interior designers, brands and institutions globally. I worked on the initial brand identity back in 2012, and lead the rebranding process in 2018, including the new design of Haberdashery logo and UX/UI for the website. As we collaborated with a team of developers for the website, my role was to lead and oversee the entire project, from initial con
- Fred PerryA sculpture utilising perspective to showcase the Fred perry logo to visitors in their flagship store in Stratford, London. The logo appears in perfect alignment when entering the store, and then becomes an abstracted sculpture whilst moving throughout the space.
- House of Saint BarnabasA bespoke sculpture for the House of Saint Barnabas charity, located in their Soho Square private members bar. Using delicate photo-eched layers inspired by a narrative derived from the vegetation found on site, and the brand history, the 6 metre high sculpture compliments one of London's finest rococo interiors.1
- Termite PavilionA typical collaborative project between Haberdashery, Softroom Architects and Atelier One, the Termite Pavilion is a 6 x 6 x 6m cube based on a scan of the central core of a termite mound in Namibia. By filling the pavilion with a programmed wash of light and sound, the activity of termites within their rapid prototype-like structures was communicated to a fascinated audience on London's Southbank.2
- FreqAn exploration of light, geometry and reflection conceived in conjunction with photographer Julian Abrams, and exhibited in Hoxton, the V&A and Paris during 2013/14. Inspired by the works of László Moholy-Nagy, the geometries of Bridget Riley and Yayoi Kusama, each artwork invites the viewer to explore and interpret the rules by which the light falls upon each chosen surface. The series of artworks will be exhibited a the launch of the new Serena Morton gallery in autumn 2014.5
- LeavesA series of bespoke sculptures in collaboration with ceramicist Jasmin Rowlandson. Each leaf is handmade and coated in a gold lustre with mother of pearl reverse. Versions have ranged from 200 leaves suspended above a dining table, to several thousand suspended throughout a 6 storey stairwell in a listed building.
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