I began my journey into production just after graduating from De Montfort University with an Economics Degree. I initiated my journey as a runner, AD & freelance art director for a multitude of music videos and content.
After working with numerous high level artists and creatives across the scene, I decided to take an opportunity to harness my transferable skills and become a video producer. A great choice, as this led to me working in production at Sony Music UK, FuturImpose, BBH London and heading the production department at The Elephant Room!
Alongside this, I heavily ingrain myself in showcasing modern culture and sharing stories innovatively through Directing & creative production for clients such as Adidas, Amazon, YouTube, Uber, Universal Music and many more…
Having initially been the focus of the camera lens as a model/actor, I bring a unique perspective to the role of a producer and believe in film’s ability to change culture and narratives through the stories we choose to tell. Working my way into the scene from the outside, has pushed my goal of more representation in the industry and providing higher access to wider audiences.
My long term goals include bringing more underrepresented stories into the mainstream, working on impactful short and long-form narrative and driving diversity in the top line of the industry.
My passion is to create, entertain and above all, educate
Projects
- ADIDAS X FOOTLOCKER EUROPE - FORUM CAMPAIGNPRODUCTION COORDINATOR For the European launch of the iconic archive FORUM trainer, Adidas Originals asked Futurimpose to tap into the courtside culture of basketball. We went straight to the source, for an energy-driven journey of expression, spotlighting the crews pushing their creative scenes forward across Barcelona, London, Milan and Paris.
- MAKE IT COMMON: BRIDGE THE GAP - SEASON 2PRODUCER & DIRECTOR After an exciting first season, I went back to the drawing board and worked on a few intricate details to produce a smoother and more engaging show. It seems to have worked as the first episode has reached 100,000 views in the first month!
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Projects credited in
- Penny Up - short film“PENNY UP”, is a juvenile, stylised drama-comedy that follows the code and conventions of a mature heist movie but is ran by children no more than 16 years old...who don’t need to be doing what they’re doing. We see the group lead by a sophisticated, mastermind and star pupil who orchestrates a group of four into stealing MacBook’s and other confiscated items from their school, on the last day of Year 11. We see the group depend on each other and use their flaws as strengths to complete the task
- adidas originals x footlocker eu forum 84 launchConsumer event in Paris for the launch of adidas original forums. Celebrating the spirit of community and diversity that resides on a basketball court. adidas originals and Foot Locker teamed up with key contemporary artists, talented creative teams including MCs from Barcelona, Milan, London and Paris to imagine the cultural future of tomorrow. First FORUM event in Paris bringing the campaign to life with young leading artists of the moment, TYSHA CEE, PAUL² JDID CLUB, CAMELEONES and an exclu
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Work history
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Creative ProducerThe Unit Production
London, United KingdomFreelance
A creative Production Company created by myself and directing partner MR MTMMG. We dedicate ourselves to breaking the pattern of repetitive creativity in the entertainment industry.
We specialise in:
- Social content
- Music Videos
- Adverts
- Interviews
- Livestreams
Clients include Sony Music UK, Universal Music Group, Warner Music, Google/YouTube and more.
Assistant ProducerBBH
- London, United KingdomFull Time
Working across multiple clients on film, stills, digital and OOH projects. Also assisting in the production of resources for pitches and live briefs.
Client list:
- Jabra
- Tesco
- Reese’s
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Skills
- Microsoft Office
- Time Management
- Creative Campaigns
- Managing Teams
- Event Management
- Brand Developent
- Advertising Campaigns
- Photography
- Adobe
- Budget Management
- Directing
- Film Producing
- Content Producing
- Producing
- Music Advertising
- Music Branding
- Music Curation
Education
BSc (Hons) Business StudiesDe Montfort University
- Leicester, United Kingdom
This degree prepared me for a career in business development and management. It equipped me with a broad, integrated understanding of the key aspects of business and the ever changing environment in which businesses operate.
It focuses on applied research and management models which can be used to improve business performance. I also learned to analyse quantifiable information in order to make decisions.
As part of my studies I had the opportunity to work with business professionals and local communities on live projects. This helped me to gain valuable experience and learn to critique business theory in practice.
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A-Level: Religious Studies, Business Studies, ICTSt. Francis Xavier Sixth Form
- London, United Kingdom
Awards
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Lambeth African Achievement AwardLambeth Council
The Lambeth African Achievement Awards is a high-profile event recognising the academic success and achievement of Black African pupils in Lambeth schools. The occasion brings together families, pupils, schools and the local authority to meet, share and celebrate together, strengthening relationships between schools and communities and inspiring pupils to high achievement.