Berta Ferrer

Creative Designer

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  • LocationUnited Kingdom

Projects

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About me

 

Graphic designer with four years of experience who moved to London in 2013 to study an MA in Graphic Design at London College of Communication (UAL), after finishing a Diploma and Master in Architecture at the Polytechnic University of Valencia (Spain). As a designer I strive for clarity and elegance, bringing together the simplicity of forms and the expressiveness of design. Currently at The Collective I manage the graphic design area and I’m responsible for the brand development and identity strategy, ensuring a consistency throughout the graphic materials. My postgraduate thesis focused on book design, thus researching and specialising in editorial design, typography and binding. A book is a story told through design.

Skills

 

  • Events
  • Visual Arts
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Typography
  • Wayfinding Design
  • Brand Identity
  • CAD
  • Design
  • Sketching
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Creative Designer

The Collective Partners

Feb 2015
  • As Creative Designer at The Collective I am responsible for the implementation and development of design briefs from concept to materialization, taking into account the issues and characteristics of each project and coming up with specific, innovative and cost-effective solutions for each challenge. · Marketing materials (flyers, invitations, banners, merchandise, brochures, book design...) · Branding and Identity: management of brand identity and guidelines · Product design for interiors · Presentations: template and layout design, icon design, infographics · Print and art direction · Design consultancy

2014

Graphic Designer

Fipe Web Design

Mar 2014 - Sep 2014
  • Development of design projects for companies looking for a renovation of their website as well as their identity. Responsible for the creation of logos, web layouts and media designs. Coordination of the branding and identity work required from clients and design of brochures, deliverables and business cards. First beginning as an intern and then placed as graphic designer.

2014

Freelance Graphic Designer

MJV London

Sep 2014 - Sep 2014
  • Freelance graphic design project for MJV Innovation and Technology Consulting in order to present a training innovation plan to BNP Bank. Development of the identity and infographics of the project. Coordination of the visual material and the printing media, designing reports, deliverable cards and presentations.

Education

2015

MA Graphic Design

University of the Arts, London

Jan 2014 - Jan 2015
  • Graphic Design

2013

Architecture

School of Architecture of Valencia

Aug 2006 - Jun 2013
  • Architecture