Creative designer with a passion for books, editorial design and the arts. More than seven years of work within the industry have seen me strive for simplicity, functionality and clarity of ideas. At Sotheby’s, I was responsible for delivering superior marketing campaigns, such as the collaborative project with Victoria Beckham. When I’m not designing, I’m researching and writing about design.
- The Book of Infinite StoriesThe Book of Infinite Stories Context: MA Graphic Design - Thesis (London College of Communication, UAL) Year: 2015 A book, understood as a traditional object with printed pages, is commonplace. It is such a quotidian object that it has become invisible. We say book, but we think text. Books possess an architectural quality. By means of making visible the unseen relations uniting the sequence of inner spaces that a book is, the object is no longer a secondary element in the process of reading
- Ceci Tuera CelaPrinted with Risograph at LCC (UAL), London. Paper Kent Edition 190gsm An author is a person who writes. Is someone who designs, who composes, who paints. An author is a creator. An author is the one positioned at the other end of the road, at the other side of the page. He can be visible or invisible, but he can never be there completely, or at all. Nor he can deliver the message. He works from afar, conscious that he is only the transmitter. Because there is no meaning in his creation until
Freelance Graphic Designerbertaferrer.design
London, United KingdomFreelance
Creative designer with a passion for books, editorial design and the arts. More than seven years of work within the industry have seen me strive for simplicity, functionality and clarity of ideas. At Sotheby’s, I was responsible for delivering superior marketing campaigns, such as the collaborative project with Victoria Beckham.
- London, United KingdomFull Time
• Creative direction of marketing campaigns and editorial design (catalogues, books, leaflets) for auctions, events and exhibitions. • Victoria Beckham x OMP: creative direction and design for the collaborative project between Victoria Beckham and Sotheby’s. • Howard Hodgkin: creative direction of marketing campaign and catalogue. • Sotheby’s Maestro: creative direction and design of the book Sotheby’s Maestro, published by Sotheby’s and currently sold in UK bookshops.
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- Visual Arts
- Corporate Identity
- Print Design
- Art Direction
- Wayfinding Design
- Brand Identity