Bethan Elford is an Image-maker based between Oxford & London, UK. She draws inspiration from the creative community around her, nurturing a safe space for her collaborators to celebrate their unique beauty and enable a platform to amplify their perspectives. Alongside her experimental personal work, she enjoys capturing press shots and editorial imagery for magazines, advertising campaigns and more. Bethan is driven by the mantra of ‘championing colour, exploring texture and celebrating beauty.’
Formerly known by her Artist pseudonym 'Sue Perstitious', Bethan now works under her real name with the desire to connect more authentically.
Projects
- Celebrating 50 Years of London PrideIn celebration of 50 years of London Pride, Jecca Blac commissioned me to create a series of portraits and a community focused interview montage for their social media platforms. Pride is a celebration of people coming together, to show how far LGBTQ+ rights have come, and how in some places there's still work to be done. To celebrate, we asked 5 LGBTQ+ people to share why it matters to celebrate our community's 50-year milestone, and what we should hope for in the next 50 years to come. Th
- Magazine Editorial DesignAn imagined magazine feature 'in-conversation' between two of my favourite stunningly talented image-makers, Lea Colombo and Harley Weir. Focusing on the dualities between the two artists' work, particularly: vivid colour, reference to the tactile nature of hand printing photographs in the darkroom and the playful, imperfect energy of creating. Portfolio experimentation, created during a Print Communication Design course, at Central Saint Martins (UAL).
- Content Creation for Jecca BlacContent creation for Vegan make-up brand Jecca Blac - Art Directing and Photographing the vibrant beauty product range. Cultivating a strong working relationship with the brand to realise their expectations and interpret the vision. Conceive and create an art direction for striking product images - which continues to influence the wider visual language of the brand’s aesthetic communication.
- Reflecting the Jecca Blac WorldCollaborating creatively with the inclusive make-up brand Jecca Blac is such a pleasure, especially as I align with their values and overall mission, particularly - “Be authentic to yourself, celebrate your uniqueness, and be fearless - you look fabulous.” My role in this collaborative partnership is to translate and articulate the Jecca Blac vision through imagery. Working to open monthly briefs, I explore my creativity, utilising artistic skill and imagination to produce original and high-qua
+ View all
Work history
j
j
Content Creatorjecca blac
- United KingdomFreelance
Art direct and capture dynamic visual content presenting the vibrant Jecca Blac beauty range.
Skills
- Photography
- Portrait Photography
- Creative Art Direction
- Still Life Photography
- Videography
- Product Photography
- Editorial Design
Education
Print Communication Design short courseCentral Saint Martins (UAL)
- London, United Kingdom
Short Course in Art DirectionUniversity of The Arts London (UAL)
- London, United Kingdom
Art Direction for Film
+ Show more