About me

Bethan Elford is an Image-maker based between Oxford & London, UK. She draws inspiration from the creative community around her, nurturing a safe space for her collaborators to celebrate their unique beauty and enable a platform to amplify their perspectives. Alongside her experimental personal work, she enjoys capturing press shots and editorial imagery for magazines, advertising campaigns and more. Bethan is driven by the mantra of ‘championing colour, exploring texture and celebrating beauty.’ Formerly known by her Artist pseudonym 'Sue Perstitious', Bethan now works under her real name with the desire to connect more authentically.

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Projects

• Drawing ClubDesigned to spark joy Drawing Club is a fun creative workshop at the Old Fire Station. We focus on accessing different visual perspectives, encouraging finding new ways of working often with fast paced exercises to loosen up our mark-making. Also, a fab way to connect with really lovely and talented people that attend the sessions.
• Shortlisted for Taylor Wessing Portrait Prize 2024Capturing a unique of period time in a young life growing out of childish freedom and entry into self-conscious being. The location bares familial significance after the passing of a beloved matriarch.
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  Celebrating 50 Years of London PrideIn celebration of 50 years of London Pride, Jecca Blac commissioned me to create a series of portraits and a community focused interview montage for their social media platforms. Pride is a celebration of people coming together, to show how far LGBTQ+ rights have come, and how in some places there's still work to be done. To celebrate, we asked 5 LGBTQ+ people to share why it matters to celebrate our community's 50-year milestone, and what we should hope for in the next 50 years to come. Th
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  Magazine Editorial DesignAn imagined magazine feature 'in-conversation' between two of my favourite stunningly talented image-makers, Lea Colombo and Harley Weir. Focusing on the dualities between the two artists' work, particularly: vivid colour, reference to the tactile nature of hand printing photographs in the darkroom and the playful, imperfect energy of creating. Portfolio experimentation, created during a Print Communication Design course, at Central Saint Martins (UAL).
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  Unlearn shame... embrace pleasureUnlearn shame… embrace pleasure is a photo series exploring the desire to unravel internalised shame and celebrate sensuality as a trans woman. Full editorial published on NASTY Magazine. Featuring stunningly beautiful pieces from T LABEL.
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  Meet Bethan...Hello, I’m Bethan, an Image-maker, it’s lovely to meet you! Let me introduce myself…

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Work history

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Content Creatorjecca blac
Jun 2020 - May 2022United KingdomFreelance
Art direct and capture dynamic visual content presenting the vibrant Jecca Blac beauty range.

Skills

• Photography
• Portrait Photography
• Creative Art Direction
• Still Life Photography
• Videography
• Product Photography
• Editorial Design

Education

Print Communication Design short courseCentral Saint Martins (UAL)
Mar 2022 - Apr 2022London, United Kingdom
Short Course in Art DirectionUniversity of The Arts London (UAL)
Oct 2019 - Nov 2019London, United Kingdom
Art Direction for Film

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