Hello, I'm Björn, a senior branding designer from Germany. Since I moved to London 12 years ago I have worked for small and big agencies with a focus on branding. I have extensive experience in this field which includes identity design as well as the creation of guidelines (anything between 20 and 220 pages). You might have come across my work when buying a can of Relentless – I've designed their typeface together with Erasmus Partners. I've made illustrations for the National Theatre as well as Anthropologie and have created wall graphics for several offices. Clients include: BMI (rebrand won gold at the Transform Awards), Masternaut (rebrand won silver at the Transform Awards), Fiberweb, Barco, Al Widyan, Rockwool, Aviva Investors, Insignia, Tata CommunicationsLocked Pro Plan feature
JogDesign, Turquoise, FreshBritain, Erasmus Partners, Saentys, Mother and National Theatre. Jobs included logo design, typographic logo finalisation, design of a custom font for the energy drink Relentless, wall illustrations, graphics for a YUBZ telephone receiver and work for an NT poster for the play “One man, two guvnors”.
Numerous branding and brand development projects. These included logo design, identity development, custom font design, design of corporate publications as well as brand guidelines development and management. In this role I have overseen artworkers and junior designers. Branding projects ranged in size from charities to multinational companies. As an extracurricular activity I have also provided ongoing training on typography as part of the McCann Worldgroup learning programme, including a talk at the IPA.
Reporting to the design director I designed and illustrated for TNT’s annual report and strategy book. Additional tasks were to oversee artworkers, liaise with project managers and to find solutions for production and design challenges. For the online applications I worked together with web designers and web developers. I also designed a hand drawn font that has been used for this project in print and online.
Branding and brand development projects. Tasks included logo design, custom font design, design of corporate publications, illustration for interiors, and illustration for a magazine. Created a few smaller identities (one for Lapwing Suffolk, a school for students with learning disabilities). Worked in a team on brand development for ESOMAR (world trade organisation for market research) including the member’s magazine Research World. Designed interior graphics for Kalinka Malinka (Russian shopping mall), and ESOMAR (offices in Amsterdam). Custom font design for the Renaissance Group and for Lapwing Suffolk.
Worked on several projects including the brands Mercedes-Benz, Sharp, and Claas combine harvester. Large number of scamps for the Mercedes pitch work. Layout for Mercedes Sprinter ads and the European dealer brochure for the Sprinter. Ad ideas and design for collateral.
Diploma (with distinction) Subject: titling version of the Clarendon (ClarendoNeo) and a book on the history of the slab serifs (Tutors Profs. Bernard Stein, Hanka Polkehn). Student assistant jobs: photographic lab, computer lab, archive, library. Member of the faculty board (2 years).
This was a team project at McCann Enterprise. The BMI project won Gold in the category "Best brand architecture solution". I worked on the entire guidelines document and the creation of assets as well as the branding from start to finish (two years). The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
This was a team project at McCann Enterprise. The Masternaut project won Silver in the category "Best Visual Identity in Transport and Logistics for Masternaut". I took the project on with an unfinished logo and two colours and then developed the look and feel together with the assets in tandem with the guidelines. The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
Design Award for my thesis.