About me

Experience Design - Art Management

PostsProjectsExperienceTeam

• Hello, Is there any study group/community for upskilling in digital marketing and copywriting in London or online?

Projects

• 4

  In the belly of a whale - BellyThis collection of photographs attempts to find the physical and conceptual boundaries of commuting spaces. Photos are taken by an analogue camera. Using multi-exposure, they are merging two scenes: one taken during the commute and one taken in other everyday places. What makes a journey a commute? What is the coordinates on the earth when we commute?
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  Elaborated Story* 10-week project with brief set with British Library Oral History Collection * Created an interactive painting as a response to the sound archive about Bristol River Board to draw the public’s attention to the hidden history and to shed light on human labour and everyday life.
• OPENING MAGAZINE PROJECTI started the 'OPENING' project as a Team DOMO in December 2020 with a mission: to introduce UK based Korean artists, and bridge the gap between the public and artists by creating engaging content under the theme of 'ARTIST, SPACE and TOOL'.

Work history

Marketing & Business DevelopmentSedition
Sep 2021London, United KingdomFull Time
F
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Digital Marketing OfficerFinnotechUK
Mar 2020 - Aug 2020London, United KingdomInternship
I was responsible for FinnotechUK's digital marketing and social media presences including Facebook, LinkedIn and Blog. One of my main duties was to monitor google analytics and improve website performance. After I researched keywords and the firm’s target audiences, I Grew website traffic by 160% in 6 months by authoring SEO-focused content, optimizing WordPress pages, and developing a keyword strategy. For social media, I differentiate the characteristics of social media and published 12 in-depth content with the Business Development team. As result, it achieved over 2.37K search impressions and an increase of average page views by 63% in 5 months This taught me the importance of understanding and tailoring to specific audiences and the value of excellent communication skills when working with other team members using data to assure specific goals.

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Skills

• Film Editing
• Interactive Art
• Marketing Communications
• Installation Artwork
• Art Direction
• Design Research
• Digital Arts
• Social Media Marketing
• SEO Analysis
• Project Management

Education

MA Information Experience DesignRoyal College of Art
Aug 2019 - Jun 2021London, United Kingdom
MA Information Experience Design: The main focus of my studies was engaging audiences to artworks or stories by creating different sensory experiences. Through the brief set by British Library, I designed an interactive painting piece that responded to voice records. It was acknowledged as a successful alternation to appreciate their oral history collection with visual and tactile elements. Also, in my MA dissertation, I researched how Virtual Reality arts makes audiences involve their body and immerse themselves into art practices. It covers the fields of media studies and phenomenology. Practically and intellectually, these projects allowed me to explore alternative experiences with new media as well. With researches and case studies conducted during the projects, I get a better understanding of different modes of appreciation and audiences’ reactions. Online activities, interactive technologies and multi-sensory works provide more memorable and subjective experiences.