Projects credited in
- Harrods Christmas4
- Harrods.comAs a digital designer, my job was to keep the site creatively current with trade, editorial and marketing changes. This included: - Home & landing pages: Being the creative lead for weekly changes and design each department’s landing page and the main homepage - Brand pages: Update with seasonal and category changes including campaign or runway visuals - Boutiques: Plan, design and build shopping boutiques including Christmas Hampers, Partywear, Holiday Shops and the Gift Guide. - Style Insider: Previously led design for articles and promotions, including producing and photographing shoots - Various Content Pages: Designing and building pages for events and content (eg. HarrodsLive for The Vogue Festival) - Promotions: Updated onsite promotion including Mega Menus, Product Landing Pages etc as and when and weekly - UI/UX: Ensuring within my control that the customer's journey was easy and understandable - SEO: Making sure all content created was SEO friendly Software used: - Umbraco CMS - Adobe Scene7
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Skills
- Email Campaign
- Campagin Management
- Analysing Trends
- Email Marketing
- Analytic
- Marketing
- Marketing Strategy