A passionate campaign manager and marketeer, with a great interest in the creative industries; particularly focused on the music industry. A real passion for branding, as well as a desire to create compelling, innovative campaigns to drive interest in the arts and beyond. With an interesting perspective on modern marketing, including a deep understanding of audiences and consumer behaviour, gained via work in the creative sector and an MA in Advertising and Marketing. Through a supportive and enthusiastic nature, has developed a music events brand, covering electronic music with a global feel in Manchester and Leeds.
Projects
- Defeat the Heat (Myprotein)As Endurance Category Manager at Myprotein, I was given the opportunity to conduct a campaign for the Rio 2016 Olympic Games, that coincided with the launch of the new endurance range. The brief: The brief was brief to say the least. I was enlisted to create a campaign that would run on the lead up, during and post Rio Olympics 2016. With a view to driving new customers from the mainstream sporting world to Myprotein. Around that time, a set of endurance and sports performance based products were released. So there was an option to tie in. The idea: Defeat the Heat as an idea, was to illustrate the need for sports performance products when performing at high temperatures and intensities. To not only focus on Rio for use, but in general exercise in mainstream sports - especially during the warmer months. Output: In order to make the theme come to life, I wished to ensure the design focused on the theme of Brazil (but due to Olympic rules this couldn't include images of Brazil or reference the games - lots of obstacles) as well as utilising the sports perfromed at the Olympics. I decided to focus the products into categories: Hydration, Energy, Recovery. The landing page cleverly went from hot to cold (through warm to cooler colours). To effectively demonstrate the products helping the consumer "Defeat the Heat". The was new products fit easily into these categories. In order to be concise, the following elements existed within the campaign... Olympic Ambassadors - to give more clout to the campaign (particularly social media/pr). These included... Max Whitlock, Harry Aikines, Hannah England (Max went on to win several medals). Limited Edition Products: Limited edition products to boost the new products onto market as well as ensuring the campaign fit into the theme of Brazil. New products included: Pina Colada whey protein, Brazilian Guava electrolyte drink, Limited edition green and yellow shaker, Brazil olympic t-shirt. Packaging: Limited edition Brazilian packaging (see images below). Marketing channels: The campaign was pushed across: social media, ppc, SEO, affiliate and email channels. As well as gaining some great PR. Other: The campaign ran deals and competitions to coincide with different events during the Olympics (which worked really well), the campaign was extremely well conisdered and thought about each touch point. It ran over several countries (15+). Results: Resulted in a significant increase in new customers (+100%), drove a great set of initial sales for the endurance range and resulted in a new set of ambassadors that could push the brand forward, even after the gamed has finished (leaving a legacy almost).
- Be More Creative: Be More Leeds (Event) BE MORE: CREATIVE is multi-year celebration of the innovators, the mavericks and the pioneers fuelling the explosion of creativity across the length and breadth of our country’s cities and regions. This was the start of a series that will highlights the strengths of creativity within our cities and regions; to showcase the diverse and distinct voices that reflect each area; and to celebrate those innovating individuals and businesses, producing creative content that pushes technology to its very limits. Be More Creative: Leeds took place in Lambert’s Yard; the last surviving triple-storey house in the centre of Leeds, originally built circa 1600. It used to house George Lambert’s grocery store, but it’s been home to a wide swath of businesses. And now, with the imagination of some of the best design, décor, fashion, and architecture minds in the UK, it’s the gorgeous space you see today – home to one of the earliest fashion incubators hosted by the College of Fashion Enterprise outside of London. The day started out with a bang with an enticing and mesmerising performance by the glorious Pheonix Dance Theatre. Nicola Mendelsohn presented the key note speech of the day discussing her strong magnetism to Leeds and the impact and the growth of the region and the creative industries as a whole. Following this, our CEO, Caroline Norbury’s speech welcomed the audience, followed by an in conversation with BFI CEO Amanda Nevill. We heard from a selection of Leeds City Region SME’s as well as a panel discussion of screening in the North with with Iain Smith (BFC), Sally Joynson (Screen Yorkshire) and Bekki Wray-Rogers (Duck Soup Films). The night ceased with a keynote from Chief Officer Cluny Macpherson from Leeds City Council, discussing how they approached their bid for European City of Culture 2023. The post event saw exhibitions from games, tech and digital businesses, screenings from Mojo and Studio 12. http://creativeengland.co.uk/be-more-creative/be-more-leeds https://www.youtube.com/watch?v=CPvRg2-a8L8
- Sonic SaharaSonic Sahara is a forward-thinking events brand, community and radio show. Focusing on building the local community music scene and bringing artists from across the globe to perform. With a great reputation with: venues, agencies and artists alike. A real focus on electronic music with a worldly, global feel. Sonic Sahara is a co-ran project; we first started due to our love for music and the broader arts. After having some success we now use it as a platform that not only promotes musicians… but people from the broader creative sphere. We really do think about every step from unlocking new venues, to highlighting the need to use disused spaces, to even the people we have on the door at our events and utilising independent designers/illustrators/animators as and when we can – we have a wide eye for detail. The project invovles collaborationwith other promoters and nights to really attempt to create a community and hub across Manchester and Leeds. We have had the pleasure of being asked to collaborate with Feelings (record label), Dimensions Festival, Rhythm Section and Soundwave Festival among others. For over a year now, we have taken to the airwaves on Reform Radio and Limbo Radio. The former, having a residency which allows us to truly explore all our musical interests from: house, balearic, electronic, ambient, dub, roots, world, experimental, boogie and more. We’ve started to get guests on the show, with the most recent being Patrick from Piccadilly Records (next up will be Randy Brunson of Full Beam/Hi-Tackle Records etc.) Former guests include: Pender Street Steppers, Bradley Zero, Jay Daniel, Session Victim, Tom Trago, Hidden Spheres, Cosmic Tom, Sassy J, Chaos in the CBD, Les Yeux Orange, Ptaki, Loz Goddard, Hollick, Red Greg, Charlie Bones and Bosa. Sounds – https://soundcloud.com/sonicsahara Sonic Sahara Facebook - https://www.facebook.com/sonicsahara/
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Work history
Campaign ManagerCreative England
Manchester, United KingdomFull Time
Creative England is a pioneering not-for-profit company which accelerates talent and ideas across tech, games, film and TV; supporting creative people and businesses to help turn ideas into a reality. As a campaign manager, the role is to oversee planning and implementation of marketing campaigns as well as brand development, across a wide range of creative sectors, whilst attaining to the needs of internal/external stakeholders.
Key responsibilities;
• Planning and implementation of marketing activity, both brand and campaign specific
• Content creation and digital marketing, including SEO, Facebook advertising, social media, display, email, video and more.
• Coordination and management of website material, including copywriting and article development
• Liaison with: design agencies, internal teams, talent; stakeholder management including key partners.
• Planning and management of events, day-to-day marketing activity and overall campaign activity
• Management of marketing analytics, reporting and consumer analysis
• Cross-departmental work planning for campaign activity
• Design briefing and implementation of marketing assets for campaigns and events.
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FounderSonic Sahara
Manchester, United KingdomFull Time
Sonic Sahara is a forward-thinking events brand, community and radio show. Focusing on building the local communities music scene and bringing artists from across the globe to perform. With a great reputation with: the community, venues, agencies and artists alike. A focus on electronic music with a worldly, global feel.
Key Responsibilities;
• Brand development and maintenance
• Liaising with: venues, designers, booking agents, ticket sellers and artists
• Management of all assets for event campaigns, including event copywriting, content
• Digital marketing coordination, including Facebook advertising, email and social media
• Management of print methods including poster distribution and creative print techniques
• Management and coordination of music events, promotion and artist management
• Developing radio shows, inviting key guests
• Providing support to local musicians and DJs
• DJ with bookings in several UK cities, as well as a radio host across two radio stations
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Skills
- Marketing
- Electronic Music
- Brand Campaigns
- Creative Thinking
- Arts Events
- Music Events
- Campaign Management
- Digital Marketing
- Copywriting
- Social Media
Education
MA Advertising & MarketingUniversity of Leeds
Leeds, United Kingdom
2:1 BSc Hons Sport and Exercise ScienceUniversity of Leeds