PostsProjectsExperienceTeam

Projects

• 4

  Graphic DesignCollection of graphic design projects: freelance, contract, in-house and personal work.
• 2

  Logo and BrandingCollection of mostly freelance logo and branding work form the past 3 years.
• Video Game DesignVideo game design, mostly undertaken at Uni.

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Projects credited in

• @KraveUnleashed: the Gen-Z cerealBrief: a social relaunch for Kellogg's cereal brand Krave, targetting Gen Z. The Krave mascot's persona lived for chaos, chocolate, and mischief. Our team developed a brand new TOV and editorial strategy which characterised how we'd look and feel online. The aim was to be reactive with our content to join in on trending conversations, while sustaining an organic following through community management. An understanding of Gen-Z behaviours, consumption patterns, internet culture, memes and trends

Work history

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F
Graphic DesignerFreelance
Jan 2006
Freelance graphic design, mainly focusing on branding and logo design.
Graphic Designer
Jun 2014 - Jan 2015
Part-time in-house graphic and digital design for a air and power company.

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Skills

• Branding
• Corporate Identity
• Print Design
• Typography
• CSS
• Design
• Html
• Logo Design
• Illustrator
• Indesign
• Photoshop
• UX Design
• UI Design
• After Effects
• Motion Graphics

Education

Bachelor of Design (multimedia
Jan 2009 - Dec 2011

Awards

99Designs - Ritual Coffee Traders
Beating out some great competitors, my design won this online logo competition. http://www.callumctaylor.com.au