About me
Over the last 10 years, I have built a career in the marketing, planning and production of music focused events. As a very social and creative person, I love to bring people together and enable long-lasting memories; whether that’s for an artist, a brand experience, an event or the launch of a new product.
A sharp focus for detail and imagination as well as an ability to manage extremely high-pressure environments ranging from the marketing and running of London festivals to large branded events has helped me contribute to a range of fantastic events in different roles over the years.
I am bilingual, personable and extremely efficient and have extended experience in managing a team and contributing to the future vision for my department and company. I can develop ideas, strategies and creative solutions as well as execute with numerous and competing deadlines. My greatest results lie in projects where I have been involved in end to end execution.
Projects credited in
- BST Hyde Park 2020I worked with AEG Presents as Lead in-house designer across All Points East & BST Hyde Park. Both festivals had very different audiences so presented difference challenges. The art direction for BST Hyde Park changed in 2020 as there was a younger audience with acts like Kendrick Lamar, Post Malone & Little Mix headlining. As such the poster designs were colourful and engaging with animated digital outputs to target these younger ticket buyers.
- ARIANA GRANDE THANK U, NEXT FRAGRANCE UK LAUNCH EXPERIENTIALFollowing our successful launch event of the Cloud fragrance by Ariana Grande, we once again created an immersive event inspired by her iconic music video, Thank U, Next! We designed the invites, social assets and the microsite, we produced and planned the whole event (VIP party and public event) from start to finish, we constructed a social strategy and captured social content to amplify the launch and invited 300+ VIP guests including influencers, press and PR for the party. The experientia20
- LOVEBOX, 2018A while ago I told myself that I'd like to photograph a festival at some point this summer. I eventually mentioned the desire on social media, as a way to force the universe to make it happen. Last weekend I found myself at #LoveboxFestival in the midst of pure joy and love. I haven't felt so overwhelmed, grateful and fucking tired in my life. This photography thing has taken me on an interesting ride, and every little step is ridiculously appreciated. I saw Childish Gambino/ Donald Glover, and
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Work history
Festival & Experiential ManagerRed Bull
London, United KingdomFull Time
Senior Festival Marketing Manager (Temp Role)AEG Presents
- London, United KingdomFull Time
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Skills
- Music
- Marketing
- Creative
- Management
- Project Co-ordination
- Ideas Development
- Partnerships
- Budgets
- Strategy
- Digital
Education
MA MBM (Hons), Music Business ManagementUniversity of Westminster
- London, United Kingdom
BA (Hons), BusinessLondon South Bank University
- London, United Kingdom
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