BST Hyde Park 2020

I worked with AEG Presents as Lead in-house designer across All Points East & BST Hyde Park. Both festivals had very different audiences so presented difference challenges. The art direction for BST Hyde Park changed in 2020 as there was a younger audience with acts like Kendrick Lamar, Post Malone & Little Mix headlining. As such the poster designs were colourful and engaging with animated digital outputs to target these younger ticket buyers.