I've been working with Marketing, Insights & Consumer Behaviour for over 6 years. I am a specialist in identifying consumers' interests and pain points through different qualitative and quantitative research methods and transforming them into actionable insights that can be exploited in business strategy.
I have a Masters' degree in Marketing (London, UK) and a Bachelor’s degree in Communication (Buenos Aires, Argentina).
Work history
Trends & Insights StrategistNextatlas
London, United KingdomFull Time
Identified and translated global trends and consumer insights discovered from Big Data and AI into consumer segmentation, creative content strategies, NPD and branding strategies.
Created and presented inspiring trend reports based on new consumer behaviours & lifestyles, industry & market innovations and cultural shifts. Monitored industry performance reports to deliver rich insights to brand stakeholders.
Participated in projects focused on different markets such as UK, USA, Japan, Mexico & South Africa.
Clients include Pernod Ricard, Reckitt Benckiser, British American Tobacco, Coty.
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Brand StrategistIndependent
London, United KingdomFreelance
Created branding, positioning and launching strategies mostly for FMCG brands.
Achieved consumer behaviour insights through an analysis and understanding of the market, the culture and the trends.
Conducted market research supported by quantitative and qualitative methods.
Excellent use of databases such as Euromonitor, Mintel and Nielsen.
Developed my own methodology to detect trends in the market and between consumers.
Ignited innovative ideas from the development of inspiring and stimulating briefings for creative teams.
Delivered presentations to clients from all over the world (Argentina, Colombia, Mexico, France, among others)
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Skills
- Microsoft Powerpoint
- Excel
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Analysing Data
- Google Analytics
- Database
- Research
- Time Management
Education
Awards
U
U
INTERNATIONAL AMBASSADOR SCHOLARSHIPUniversity of West London
Awarded with a partial Scholarship for “outstanding students”. The award
offers up to 50 scholarships among 790 overseas students.