Carla Ballecer

Creative Director

Level
Senior
Location
Chicago, United States
Availability
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Professions
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26 Connections

Projects credited in

About me

Carla is a freelance international creative director whose career spans both sides of the Atlantic. Since 2007 she’s developed award-winning campaigns, products, and experiences for some of the world’s most iconic brands. Her advertising roots are in New York, where she worked at Y&R, FutureBrand, R/GA, and Johannes Leonardo before heading across the pond. In London, Carla’s work took her all over Europe and to the Middle East. At AKQA she was a creative lead on Infiniti, Marks & Spencer, and Coutts before moving onto Nike as an Associate Creative Director to run the Global Training, Western Europe, and Emerging Markets teams. At R/GA she led Nike projects focused on disrupting the training landscape and women’s category across the region – from the CrossFit Regionals in Madrid to the French Open and the Middle East, where sports have traditionally been off-limits for girls. As Creative Director at VICE France she led and won a pitch for a new content series with Hennessy. And at BETC she launched a global anti-bullying campaign for Rimmel London featuring Cara Delevingne, Rita Ora, and real victims brave enough to share their stories. Carla is well-versed in bringing ideas to life in all formats and is most excited by projects that go beyond advertising to create meaningful services. Her work has been recognized by Cannes, One Show, AICP, the Clios, Andys, OBIEs, and Webbys. With entrepreneurism in her DNA, she consults for small businesses and plans to start her own someday. Carla took full advantage of living in Europe and was rarely in one place for long. A Midwest native, she's since left London for Chicago and taken time in between to "pretire" and travel the world. Her most memorable experience? Cycling 1,246 miles through Germany, Switzerland, and France.

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Skills

  • Advertising
  • Film
  • Marketing PR
  • Writing
  • Copywriting
  • Digital
  • Creative
  • Web Content
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns

Companies I’ve worked with

  • F

    FutureBrand

    • Design
  • AKQA

    AKQA

    • Design
  • R/GA

    R/GA

    • Advertising
  • Publicis London

    Publicis London

    • Design

Work history

Currently

Creative Director / Copywriter

CLBS

Aug 2018
  • Chicago, United States
  • Freelance
  • My husband and I left London for Chicago to be closer to family, but moving to the Midwest with winter approaching? Bad idea. So we decided to follow the warmer temps and travel the southern hemisphere instead. In between hiking, cycling, and exploring, I did some freelance writing and consulting for small businesses like Flock Edit.

2018

Creative Lead

BETC London

Mar 2018 - Jul 2018
  • London, United Kingdom
  • Freelance
  • Created Rimmel London’s first global, purpose-led campaign to stop cyber-bullying. Co-wrote music and lyrics with artist Ray Black.

2018

Creative Director

Vice France

Jan 2018 - Feb 2018
  • Paris, France
  • Freelance
  • Led and won pitch for Hennessy. New content franchise launching later this year.

2018

Creative Lead

BETC London

Oct 2017 - Jan 2018
  • London, United Kingdom
  • Freelance
  • Launched campaigns for Rimmel London starring Cara Delevingne and Rita Ora.

2017

Associate Creative Director

R/GA

May 2017 - Aug 2017
  • London, United Kingdom
  • Freelance
  • Helped Nike disrupt Reebok’s CrossFit Regionals in Madrid. Produced social content for Nike Sportswear and Nike Women with Bella Hadid at the French Open Women's Final.

2017

Associate Creative Director

Publicis London

Mar 2017 - Apr 2017
  • London, United Kingdom
  • Freelance
  • Developed social and digital campaign concepts for Heineken.

2017

Associate Creative Director

R/GA

Sep 2016 - Mar 2017
  • London, United Kingdom
  • Freelance
  • Created and produced a live Nike workout for International Women’s Day with Balqees Fathi, the Beyoncé of the Middle East. Developed and launched the creative strategy behind the internal global re-branding of Siemens.

2016

Associate Creative Director

AKQA

Oct 2014 - Jun 2016
  • London, United Kingdom
  • Full Time
  • Oversaw the Nike Global Training, Western Europe, and Emerging Markets teams. Creative Lead on Infiniti, M&S, and Coutts.

2014

Senior Creative

Tribal DDB New York

Jul 2014 - Sep 2014
  • New York, United States
  • Freelance
  • Developed concepts for The History Channel and Tropicana.

2014

May 2013 - Jun 2014
  • New York, United States
  • Full Time
  • Took a year off to travel with my husband and write about our experiences. Visited 40 countries and drove over 23,000 miles around the world. Featured in Northwestern Mutual’s “Redefining Retirement” series with over 209,000 views.

2013

Senior Creative

Johannes Leonardo

Mar 2012 - Apr 2013
  • New York, United States
  • Full Time
  • Launched global campaigns and brand platforms for Google, Sprite, and the Bezos Family Foundation.

2012

Senior Copywriter

R/GA

Jan 2008 - Mar 2012
  • New York, United States
  • Full Time
  • Launched Google Offers and Google Wallet – the world’s first way to pay with your phone. Developed campaigns for Nike, Walmart, and Avaya.

2007

Brand Strategist

FutureBrand

Jun 2007 - Dec 2007
  • New York, United States
  • Full Time
  • Developed brand proposition strategies for MasterCard and Outward Bound.

2006

Account Management Intern

Young & Rubicam

Jun 2006 - Aug 2006
  • New York, United States
  • Internship

2005

Merchandising Intern

Target Corporation

Jun 2005 - Aug 2005
  • Minneapolis, United States
  • Internship

2004

Pharmaceutical Sales Intern

Pfizer

Jun 2004 - Aug 2004
  • Milwaukee, United States
  • Internship

Education

2005

Jan 2005 - May 2005
  • Italy

2007

Bachelor of Science in Business Marketing

University of Minnesota

Sep 2003 - May 2007
  • Minneapolis, United States
  • Graduated Summa Cum Laude With Distinction

Awards

2018

2016

2012

2012

Silver

OBIE

2012

Finalist

One Show

2012

College Competition Judge

One Show

2012

Shortlist, Mobile Apps

Clio Awards

2012

Shortlist, Mobile

AICP

2011

Client Pitch Competition Judge

One Show

2010

2010

Cube for Excellence

R/GA

2007

InterAct Fellowship Recipient

IPG

2007

Most Promising Award

AAF