Carla is a freelance international creative director whose career spans both sides of the Atlantic. Since 2007 she’s developed award-winning campaigns, products, and experiences for some of the world’s most iconic brands. Her advertising roots are in New York, where she worked at Y&R, FutureBrand, R/GA, and Johannes Leonardo before heading across the pond. In London, Carla’s work took her all over Europe and to the Middle East. At AKQA she was a creative lead on Infiniti, Marks & Spencer, and Coutts before moving onto Nike as an Associate Creative Director to run the Global Training, Western Europe, and Emerging Markets teams. At R/GA she led Nike projects focused on disrupting the training landscape and women’s category across the region – from the CrossFit Regionals in Madrid to the French Open and the Middle East, where sports have traditionally been off-limits for girls. As Creative Director at VICE France she led and won a pitch for a new content series with Hennessy. And at BETC she launched a global anti-bullying campaign for Rimmel London featuring Cara Delevingne, Rita Ora, and real victims brave enough to share their stories. Carla is well-versed in bringing ideas to life in all formats and is most excited by projects that go beyond advertising to create meaningful services. Her work has been recognized by Cannes, One Show, AICP, the Clios, Andys, OBIEs, and Webbys. With entrepreneurism in her DNA, she consults for small businesses and plans to start her own someday. Carla took full advantage of living in Europe and was rarely in one place for long. A Midwest native, she's since left London for Chicago and taken time in between to "pretire" and travel the world. Her most memorable experience? Cycling 1,246 miles through Germany, Switzerland, and France.Locked Pro Plan feature
My husband and I left London for Chicago to be closer to family, but moving to the Midwest with winter approaching? Bad idea. So we decided to follow the warmer temps and travel the southern hemisphere instead. In between hiking, cycling, and exploring, I did some freelance writing and consulting for small businesses like Flock Edit.
Created Rimmel London’s first global, purpose-led campaign to stop cyber-bullying. Co-wrote music and lyrics with artist Ray Black.
Led and won pitch for Hennessy. New content franchise launching later this year.
Launched campaigns for Rimmel London starring Cara Delevingne and Rita Ora.
Helped Nike disrupt Reebok’s CrossFit Regionals in Madrid. Produced social content for Nike Sportswear and Nike Women with Bella Hadid at the French Open Women's Final.
Developed social and digital campaign concepts for Heineken.
Created and produced a live Nike workout for International Women’s Day with Balqees Fathi, the Beyoncé of the Middle East. Developed and launched the creative strategy behind the internal global re-branding of Siemens.
Oversaw the Nike Global Training, Western Europe, and Emerging Markets teams. Creative Lead on Infiniti, M&S, and Coutts.
Developed concepts for The History Channel and Tropicana.
Took a year off to travel with my husband and write about our experiences. Visited 40 countries and drove over 23,000 miles around the world. Featured in Northwestern Mutual’s “Redefining Retirement” series with over 209,000 views.
Launched global campaigns and brand platforms for Google, Sprite, and the Bezos Family Foundation.
Launched Google Offers and Google Wallet – the world’s first way to pay with your phone. Developed campaigns for Nike, Walmart, and Avaya.
Developed brand proposition strategies for MasterCard and Outward Bound.
Graduated Summa Cum Laude With Distinction