Carol Althaller

Carol Althaller

Creative StrategistRio de Janeiro, Brazil
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Carol Althaller

Carol Althaller

Creative StrategistRio de Janeiro, Brazil
Projects
  • Melissa SK8
    Melissa SK8In a sport initially disseminated by men, a few girls have fought tooth and nail to rise to the top. They fearlessly took to the streets, never worrying about the scrapes and scratches that – need we remind you – go along with the turf. Surfing the asphalt, these girls gave new significance to urban space. They helped forge a skate culture that was woven together with feminine empowerment. They stimulate a lifestyle that redefines previous concepts of fashion, art, and design. Inspired by them, Melissa is launching Melissa Sk8: Melissa's first skateboard. Numbered and in limited edition, only 1979 of them will hit stores. The deck, shaped in transparent plastic, has the unmissable design of our most classic model: Aranha 79. And the wheels have golden glitter, just to add a little feminine esthetic to its vector of velocity. I'm the creative leader of this project through my company ANTI which teamed up with Obvious.CC for Melissa SK8 Campaign.
Work history
    FLAGCX logo
    FLAGCX logo
    Brand StrategistFLAGCX
     - Rio de Janeiro, BrazilFull Time
    Responding to creative strategy planning and working together with the data intelligence team, media planning/buying team, accounting and craft team for L'Oréal Brazil. Deep collaboration with partner creative agencies and client stakeholders to create agnostic media big ideas and activations to all L'Oréal Paris brands which include Hair Care, Hair Color and Skin Care categories.
    WGSN logo
    WGSN logo
    Public Relations ManagerWGSN
     - São Paulo, BrazilFull Time
    coordinating global marketing initiatives across South America region, including digital, events, PR, branding, internal and external comms. reporting on lead generation, conversion, marketing influence, brand awareness and and working closely to the sales and account teams. Writing and production of reports and presentations, researching the market and street reporting – working with London based editors.
Skills
  • Brand Creative Strategy
  • Brand Strategy
  • Cultural Trends
  • Public Relations
  • Content/copywriting/writing/editorial/advertising
  • Brand Communication Planning
  • Trend Analysis
  • Digital Strategy
Education
    Fashion Communication
     - London, United Kingdom