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Responding to creative strategy planning and working together with the data intelligence team, media planning/buying team, accounting and craft team for L'Oréal Brazil. Deep collaboration with partner creative agencies and client stakeholders to create agnostic media big ideas and activations to all L'Oréal Paris brands which include Hair Care, Hair Color and Skin Care categories.
coordinating global marketing initiatives across South America region, including digital, events, PR, branding, internal and external comms. reporting on lead generation, conversion, marketing influence, brand awareness and and working closely to the sales and account teams. Writing and production of reports and presentations, researching the market and street reporting – working with London based editors.