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Carol Althaller

Creative Strategist

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  • LevelSenior
  • LocationRio de Janeiro, Brazil
  • AvailabilityLocked Pro Plan feature
  • ProfessionsSenior Creative - Brand Strategist - Marketing Research

Projects

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Skills

  • Brand Creative Strategy
  • Brand Strategy
  • Cultural Trends
  • Public Relations
  • Content/copywriting/writing/editorial/advertising
  • Brand Communication Planning
  • Trend Analysis
  • Digital Strategy

Work history

2016

Brand Strategist

FLAGCX

Jan 2015 - Oct 2016
  • Rio de Janeiro, State of Rio de Janeiro, Brazil
  • Full Time
  • Responding to creative strategy planning and working together with the data intelligence team, media planning/buying team, accounting and craft team for L'Oréal Brazil. Deep collaboration with partner creative agencies and client stakeholders to create agnostic media big ideas and activations to all L'Oréal Paris brands which include Hair Care, Hair Color and Skin Care categories.

2014

Public Relations Manager

WGSN

Sep 2009 - May 2014
  • São Paulo, State of São Paulo, Brazil
  • Full Time
  • coordinating global marketing initiatives across South America region, including digital, events, PR, branding, internal and external comms. reporting on lead generation, conversion, marketing influence, brand awareness and and working closely to the sales and account teams. Writing and production of reports and presentations, researching the market and street reporting – working with London based editors.

Education

2007

Fashion Communication

LONDON COLLEGE OF FASHION

Jan 2006 - Jan 2007
  • London, UK