About me

I am a Brand and Marketing Strategist helping brands raise awareness, drive customer growth, improve positioning, and generate revenue through effective action-plans. In almost four years at Melissa shoes, I helped shape the brand’s global voice, form an international community, and delivered successful product launches such as the collaborations with Viktor&Rolf, Opening Ceremony, and Fila.

PostsProjectsExperienceTeam

Projects credited in

• 18

  RSVP here Melissa presents FOREVER NOW curated by Nellie Eden [24-27 May]PUBLIC VIEW: 24-27 May - THE POSSESSION Melissa is relaunching their iconic MELISSA POSSESSION - the original jelly shoe of the 90s - in a new and exciting colour palette. To celebrate the Possessions' ICONIC return, Melissa presents FOREVER NOW at Melissa Galeria London, Covent Garden, during the 24-27th of May FOREVER NOW is an exhibition curated by Nellie Eden, of Dazed Beauty, inspired by the nostalgia and spirit of the Melissa Possesssion. With a custom installation and exhibition insi
• 11

  Melissa / Opening Ceremony - hosted by Alizé DemangeMelissa shoes and Alizé Demange invite you to celebrate the launch of the Melissa / Opening Ceremony collaboration at Melissa Galeria London. Join us at Melissa Galeria on June 27th for drinks and music with DJ sets by JETSSS and MANARA, as well as prioriy access to shop the Melissa / Opening Ceremony shoes. Melissa and Opening Ceremony’s collaboration celebrates the brands’ shared mission of connecting with the world’s creative youth. Opening Ceremony delved into the archives to revisit some

Work history

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Marketing ExecutiveMelissa Shoes
Feb 2017 - Aug 2020London, United KingdomFull Time
As part of Melissa’s International Marketing team I achieved brand growth globally by raising awareness, forming an international community, improving positioning and delivering successful product launches. I created a relationship with and coordinated marketing strategies for the launch of collaborations and licenses, such as Viktor & Rolf, Vivienne Westwood, Opening Ceremony, and have worked in previous projects such as Comme des Garçons, Marine Serre, Sanrio (melissa | Hello Kitty), melissa | NEXT with Fiorella Gianini, FILA, Baja East, Campana Brothers, and more. I helped bring to life a calendar of brand activities at the flagship stores (Galeria Melissa LDN and NY) and actions to build and nurture the local communities, IRL as well as via digital and PR tools. Including: artistic installations at Galeria Melissa LDN and NY (Juno Calipso, Gary Card, Fashion East, Natalia Stuyk, Studio XAG, Anyways), monthly events for community building (with the likes of Polyester Zine, Pxssy Palace, Ashleigh Kane, Nellie Eden, Kitty Cowell, Vegans of LDN, to name just a few). I raised awareness and formed a community around the brand in strategic cities such as Milan, Los Angeles and London through experiential projects such as Fuorisalone - Milan Design Week (2017-2019), Venice Beach pop-up, and melissa | NEXT competition. My job included oversee the production of all marketing materials, including specific campaigns for collaborations and licenses, website content, and social media accounts. Monitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or services. And also work closely with marketing managers and teams in other territories where the brand is present (especially Europe and Asia), to review strategy and receive information and updates about progress and results, making sure the global strategy is cohesive
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Trendhunter and Fashion ResearcherX Guides
Dec 2016 - Jul 2017London, United KingdomFreelance
Research and create full reports containing relevant fashion and design trends, consumer behaviour, marketing and cultural insights, in preparation for the launch of new brands and products with a focus on licensing. Collect key imagery and information to be used in all sorts of guides and planning: brand guide, style guide, communication guide, and brand or product strategy. Information collected via desk research mostly, and field research sometimes. I was London based, but delivering work to Brazilian companies.

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Skills

• Brand Strategy
• Brand Activation
• Collaboration
• Project Management
• Build Relationships
• Content Ideation
• Creativity
• Budgeting