Marketing professional with unique global experience and education, within both business and fashion, on a mission to challenge the conventions that exist within the world of luxury, lifestyle and fashion. Laser focussed on creating cultural, entertaining, sustainable and relationship building brand experiences, through the power of creative strategy. This mission has brought me from Copenhagen to Hong Kong, Paris, Dubai, Singapore and London while leading strategy for top tier brands.
Winner of Global Women in Marketing Awards (Independent Consultant 2020), and amongst the Top 100 Danish Business Talents under 35 (2017) as well as Freelancer of the Year Finalist (YunoJuno 2019) and selected member of the jury for the Danish Digital Awards (2017).
Projects credited in
- Breitling – Summit WebcastAn important part of Breitling's brand communications is their bi-annual travelling Summit; a keynote event hosted at locations around the globe during which Georges Kerns, Breitling's CEO, announces new products, campaigns, and partnerships with the help of guest speakers and brand ambassadors. Spring is the key creative partner for Breitling's Summit, responsible for setting the look and feel, writing the script, designing the slides, and creating a number of the video assets which are shown
- Sunshine Partner with Harrods to create the first cross category luxury podcast; True Tales of LuxurySunshine partnered with Harrods to create their first Podcast series ‘True Tales of Luxury,’ in early 2018. In True Tales of Luxury; Mariella Frostrup talks to a host of celebrated creatives, at the top of their profession, about their journey to success and how that has informed their perceptions of luxury.
- Harrods Podcast | True Tales of LuxuryIt's increasingly difficult to get people’s attention today, but in the world of podcasts the number of UK weekly listeners have almost doubled and hit a staggering 5.9 millions in 2018. Sunshine therefore helped Harrods launch the World's first cross category luxury podcast presented by Mariella Frostrup to explore what luxury is today. How does an object become valuable? What stories can some objects tell? What is the relationship between people and the things they own? Is modern luxury crafts
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Work history
Senior Director, Strategy
Global Lead, Strategic Brand ManagementASOS
- London, United KingdomFull Time
Skills
- Advertising
- Marketing PR
- Digital
- Strategic Planning
- Social Media
- Creative Strategy
- Brand Planning
- Communications Planning
- Creative Workshops
- Brand Activation