Cary Hudson
Available

Cary Hudson

Design DirectorLondon, United Kingdom
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Luke Powell
Alistair Owen
Pip Jamieson
Cary Hudson
Available

Cary Hudson

Design DirectorLondon, United Kingdom
Projects credited in
  • Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018
    Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018Audi had been on an impressive winning streak since 2000 in the UK, coming from half the sales of leader BMW to leading in 2014. Despite the gains made, the brand’s growth was within the lower specification and less profitable cars in its portfolio. It also lagged competitors on price and being seen as desirable and innovative, a core part of the brand’s identity and with a proven link to future sales. A new strategy was needed. This is the story of how we supercharged an already premium brand