Yamaha - Make Waves

  • Oliver Ruddick
  • Cary Hudson
  • Jesse McIlwraith

Photographic, film, and brand creative as part of a global rebrand for the worlds largest manufacturer of musical instruments. The vision aimed to align the brand with contemporary music culture, and shed it's dated perception by delving into artist's worlds and telling their stories through an immersive and authentic approach, cementing a new visual direction for the business moving forward.

Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Yamaha - Make Waves by Oliver Ruddick
Oliver Ruddick
Design director
Cary Hudson
Design Director
Jesse McIlwraith
Creative Director