Catalina Velásquez

Catalina Velásquez

Communication and Visual DesignerLondon, United Kingdom
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Matt Willey
Julie-Anne Vergez
Richard Keeling
Catalina Velásquez

Catalina Velásquez

Communication and Visual DesignerLondon, United Kingdom
About me
My approach to design has always embraced a strong visual component. And although I am aware that design does not solely rely on visual aspects, I do believe that people experience things in a particular visual symbolic form. I am currently studying an MA in Communication Design in Central Saint Martins to expand and challenge myself around new and interesting projects. My passion has always relied on textile and graphic design and as I have worked since the beginning of my career in diverse elds I have all the necessary skills to see a given project from first idea through conceptual development and design to final product.
Projects
  • s~c
    s~cThis is a self initiated project that aims to play with colour and textures in order to create enhancing and interesting aesthetics around regular objects and food. (Basically making things look pretty) Follow us on @esandcilab
  • LIFE IS A GAME, PLAY IT
    LIFE IS A GAME, PLAY ITGraphic layout for the 13th Issue “the impermanence” of the online fashion platform 'Stories Collective'. The Concept behind the layout was portraying a trayectory through repetition and movement. Just like life, you have to play it .
  • cultural[syncretism]
    cultural[syncretism]The intention of this project was to grasp the layers of material culture from a city through photography. The pieces were created as 'cultural syncretisms', where my own practice and experience creates a new visual language in order to perceive the city in a different way.
  • ALL LIVES MATTER
    ALL LIVES MATTERCommunication is a symbolic process whereby reality is produced maintained repaired and transformed. This project wants to reflect how the media is a space where power relations/hierarchies are built. There have been a lot of attacks claimed by the group ISIS around the world, but media has only shown more attention to the attacks around Europe. The project critics the fact that there is not only a media problem but also an audience problem. People naturally care more about news and events that are close to home. Things that reside closer to their collective. The double sided Origami folded pieces show the attacks claimed by the ISIS group in 2015 and give an idea that we shape and participate in the information that is shown to us.
  • Tessella
    TessellaTessella is a collection designed for the brand KUPA. The patterns are inspired in natural ecosystems from Colombia and aimed to recognize the natural richness of the country. Every species is endemic and belongs to the region. The chosen ecosystems belong to different parks and regions from the country: LAGUNA DE IGUAQUE EL PARQUE NACIONAL NATURAL EL COCUY DESIERTO DE LA TATACOA ISLA GORGONA _ "WHAT MATTERS THE MOST IS NOT THE DESTINATION, BUT WHAT YOU DISCOVER ON THE JOURNEY." KUPA
  • Origami to Go
    Origami to GoOrigami To Go Packaging design for a Bogotá-based asian restaurant. The main idea was to bring a cultural aspect to the take-out packaging. Images depict early ideation and prototyping stages, as well as the final producs in use. This project was part of the Innovation Studio class at Universidad de los Andes.
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Projects credited in
  • Google | Curiosity Rooms
    Google | Curiosity RoomsChallenge – Amplify were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability. Insight – We take the everyday for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us. In the tube, on our way to work. It’s the guy making kebabs down the street. It’s the ivy growth on a concrete wall. It’s the beautiful yellow park bench. It is everything that makes London what it is today. Empowering cu
Work history
    Graphic Designer
    Internship
    Design all the communication pieces for the brand, art direction in photoshoots, branding development.
    Art Director
    Freelance
    Design all the communication pieces for the NGO, Books, Magazines, publications, communication campaigns. (Freelance Job)
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Skills
  • Visual Arts
  • Print Design
  • Art Direction
  • Communication
  • Design
  • Textile Design
  • Wallpapers
  • Illustrator
  • Indesign
  • Photoshop
  • Visual
  • Create
  • Creative Arts
Education
    Communication Design
     - 
    Fashion Design
     - 
    Academic Exchange
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