I’m a freelance designer and photographer with 19 years’ experience. I have maintained long-lasting relationships with a number of clients across a broad range of environments including travel, museums, law, professional recruitment services, charities, transport and music. Commercially and culturally savvy, I’m focussed on the role of design in helping organisations and individuals provide their customers with useful, usable and appropriate communications and experiences that purvey and enhance a professional profile. With an excellent understanding of typography, layout and print production possibilities, I’ve delivered creative and engaging solutions across brand identity, print, packaging, static digital media, multimedia, editorial, corporate design. Whether it’s customer-facing or an employee engagement I am confident managing projects through from the development of a brief to completion. I specialise in corporate portrait photography. I also take creative photography briefs for commercial projects. Event photography includes a wine tasting event for Eurostar hosted by Raymond Blanc.Locked Pro Plan feature
Supporting the in-house team on various print projects. I'm part of the TfL talent pool of designers.
Supporting the in-house team on various ad-hoc projects. Lead design on two notable projects: The London Museum Development and Regional Collection Care teams based at the Museum of London offer support to London’s non-national museums through their Arts Council England funded programmes. This 44 page A4 printed publication gives the full background to the programme. And also highlights future plans. Museum of London Roman Dead Exhibition summer 2018. Working within the Museum of London's in house design studio and using the commissioned creative, my brief was to artwork all exhibition signage, posters and produce press adverts, London Underground 6 and 4 sheet adverts and museum info leaflets. I'm on the museum PSL now for support when needed.
Supporting the in-house team with various print projects. Notably: Tiffany Circle Year in Review 2019 The Tiffany Circle is a group of 900 female members in America, Canada, the UK, France, the Netherlands and Australia. As high-end donators to the Red Cross, a minimum £5,000 pa, members choose the British Red Cross projects that Tiffany Circle supports. They also support by sitting on panels and participating in workshops. As such, they receive regular updates to see the impact of their generosity. This A5 40-page booklet is the Tiffany Circle Annual Review 2019. Whilst following corporate guidelines, the design was required to be treated a little differently to give it a special feel. Feedback from the internal client on the finished job was simply... “Massive thanks... it looks brilliant.”
Graphic designer, artworker and photographer. I support Eurostar’s Brand Studio to produce artwork for a broad range of multi-lingual customer and internal facing print/digital applications. My role varies from creatively leading concept/design based projects briefed from stakeholders and the Brand Studio to artworking/designing creative concepts briefed from the Brand Studio. Photography projects inc. European travel photography (Social Media/ Eurostar image library), events (inc. a wine tasting event hosted by Raymond Blanc), product photography and documenting the French paralympic teams journey home to Paris. The role involves me working with the in-house design team, illustrators, copywriters, external brand consultancies, stakeholders and liaising with suppliers. 2 detailed project accomplishments: Metropolitan on board magazine - Eurostar focussed pages. Since 2013, I’ve been dedicated designer for the back pages of the on board magazine, inc. involvement in several design reviews. Working with many stakeholders, the in-house design team, illustrators and copywriters I develop a mixture of creative concepts and suitable design solutions along with artworking some pages with existing templates. In-house training dept identity. I worked with the training team to design ‘On the Right Track. Learning and Development 2014,’ 70 page in house training brochure/catalogue- 2 language. The catalogue produced from concepts I developed that aligned with the Eurostar brand, was the first of it’s kind, and considerably raised the profile of the department. This identity is used across all their communications inc. posters, intranet and emails. I became a trusted advisor for the stakeholders on timings, project plan, and creative design and production possibilities. For this I also deciphered of a complex hierarchy of information and converted it into a clear, easily read graphical system of tables, and info graphics. The brochure leads the departments visual identity.
Freelance visual brand guardian designer and photography support to 7 recruitment agencies within the FiveTen Group, covering EMEA and Americas. I worked initially with one other part time designer which then grew into a team of three. As a team we ensured a consistent brand message was conveyed by bringing to life a broad range of marketing ideas with insight-based creative concepts. We developed brand guidelines for each company. The work varies in format, deadline and scale and included my own photography skills and those of the in house illustrator. Liaising and sourcing suppliers ensured we could advise stakeholders on creative possibilities, budgets and lead-times. I also art directed on film projects for web, which meant delivering creative concepts and advising on production. As in house photographer I developed a personal company style for portraits that are used over a wide range of formats from Linked in, business cards, brochures, online. I also took creative briefs from the marketing and design teams for commercial projects. Event photography included internal social events and external conferences. Notable projects are the comprehensive salary survey and market reports that each brand produces every year and which I initially developed. They have become the industry trusted reference tools and several have won industry awards. Graphic design accomplishments included: conception and design of: – multi-lingual annual salary surveys and market reports (many where part of nominated industry award entries, 2 of which won) – ad campaigns for clients of the agencies, both print (published in the Sunday Times, the Financial Times, The Lawyer, Legal Business and Marketing Week) and online (newsletters, microsites, web banners) – campaign ideas for client pitches – print newsletters and email headers – booklets, brochures and all sales collateral – internal communications collateral – development of brand identity and brand guidelines
Brand identity design for new film and productions company. DVD packaging design and bespoke book design for promotion for the launch of first film release. Stills photography during production.
GRS who later became Kinsey Allen were a professional services recruitment agency. I worked with the In-House marketing manager on a full rebrand of GRS. I developed a logo and suite of literature for the new Kinsey Allen brand.
Badenoch & Clark are an international professional services recruitment agency. As in-house graphic designer and later photographer I worked on brochures, print adverts, event graphics, internal communications. I was dedicated design support for their legal sector and developed a visual identity for them across corporate literature and industry press ads. The campaign was nominated for Best Marketing Campaign at the 2006 Recruiter Magazine Awards. After leaving the company in 2008 to pursue a freelance career, I continued to work with them on an ad hoc basis until 2012.
Logo design, gig flyer and poster design, CD packaging design for Laurel Aitken live at Club Ska (Trojan Records) and The Riffs live at Club Ska, DVD packaging for Laurel Aitken & Friends Live at Club Ska, programme design for The Ruts benefit gig Carling Academy July 2008.
A fast paced highly creative course with an exceptional global reputation and a focus on stand out commercially focussed results. The course is run by dedicated tutors with much industry experience and attracted many high profile industry guest lecturers. CSM offered many opportunities to work with real clients with live briefs. Usually presented as competitions, I entered and won several of these including: 1st Year. Pressure Sounds Records 6 x 7" vinyl box set packaging. 2nd Year: Template for a newsletter for UKID (United Kingdom Inclusive Design). 3rd Year. White shirt photography competition sponsored by the Eyestorm Gallery. http://www.azem.net/micro/whiteshirt/birch.html