A content strategist and experienced journalist and editor, straddling the worlds of editorial and branded content with decades of experience working in both. Based between São Paulo and Bristol, I'm on the look-out for part-time and freelance work, crafting beautiful copy and creating podcasts. My specialist subjects are food, travel and culture but I can turn my hand to most things.
Projects
- Louis Vuitton São Paulo City GuideAs part of Louis Vuitton's commitment to the world of travel, they publish a series of beautiful city guide books, with accompanying apps, and I have been responsible for updating the São Paulo version since 2017. My brief is to present visitors to São Paulo with an original view on the city, seeking out authentic and interesting places and reviewing them in short, snappy texts. As well as updating the app with new content every year, I recently finished a major refresh of the print edition, du
Work history
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Head of MarketingStory Productions
BrazilPart Time
I am constantly on the look out for ways to connect a video production company with new clients around the world. I manage a small marketing team and together we create content for the Story blog, social channels and partner production websites (in five languages!), as well as run campaigns to promote our latest video productions.
Deputy Editor, Time Out São PauloTime Out Group
- BrazilFull Time
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Skills
- Photoshop
- Word
- Script Development
- Copyediting
- Copywriting Editorial
- Copywriting Skills
- Writing Web
- Editing Copy
Education
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The Power of Audio StorytellingKnight Center for Journalism
- United States
From podcasts to voice assistants, the essentials for crafting compelling audio.
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Radio documentaries: theory, history and production techniquesUniversity of São Paulo
- Brazil
A 10-week introductory course to radio documentary production, involving scripting and recording training as well as a module on podcasting. I produced a10-minute radio documentary as part of the course.
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