I am looking for a senior AD I could team up with to work on an ad-hoc basis on French projects from global clients
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- Vita Coco campaigns for FranceI created concepts, headlines and endlines for 4 new campaigns destined to the French market. It included new products launch. Vita Coco is also active in communities where coconuts are grown with programmes aimed at helping local people to overcome poverty. Part of the brief was to make consumers aware of these actions.
- Baileys Autumn campaignI took part in the Creative Comeback 2020 programme organised by Creative Equals. We were given the chance to pitch for a Baileys campaign. I teamed up as an English copywriter with an AD and a designer, and with the support of MRM//McCann we produced a multichannel campaign for the Autumn season with a witchcraft theme. We presented to Diageo.
- Alexander McQueenDuring the Covid 19 lockdown, Alexander McQueen asked their Instagram community #McQueenCreators to sketch a dress from their A/W 2019 collection. I participated to the project with an illustration (see left) and they shared some of our creations to be featured on billboards in London Piccadilly Circus, Milan and New York to thank the NHS and frontline workers around the world.
- Sfriso Prosecco #The 6000 ProjectBecause letting Covid win wasn’t an option, a family-owned micro-winery in Northeast Italy, with a cancelled order of 6000 unlabeled bottles of Prosecco decided to launch a competition with One Minute Brief #Th6000Project. Creatives, designers, illustrators or anybody else for that matter had to dress these bottles and design a label in order to help pre-orders bottles via a scheme ensuring these bottles were going to be sold. I designed a label with a modern twist on Baroque style with neon
- Marketing PR
- Social Media Marketing
- Web Content
- Content and Media Writing
- French Copywriting and Transcreation
- Social Media Advertising