Join The–Dots
Catherine Laz
French copywriter and transcreator
Join our Pro Plan to message Catherine
You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.
- LevelSenior
- LocationLondon, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsCopywriter - Translator
Projects
Are you sure?
Do you really want to delete project Guinness Brewing Worldwide?
Are you sure?
Do you really want to delete project TV script and VO for Orange?
About me
I am a senior French copywriter and transcreator in international advertising. I have an extensive experience working both with agencies and clients. I offer a direct, personable, flexible service, ready to work with you. Whoever and wherever you are. My clients have included Starbucks, FIFA, Innocent, Orange, LesFurets.com/comparethemarket.com, Nike, Adidas, EA, Guinness, P&G, Habitat, Dyson and many other blue chip brands. Over 80 in fact. I adapt and create campaigns in French (+German). I work on a freelance basis with the largest networks and the most creative shops in the world including BBH,Grey, Leagas Delaney, M&C Saatchi, TBWA, VCCP, Wieden+Kennedy. . One-to-one. CV on request. Lcathlaz@aol.com 0208 211 9791 I began my career as a copywriter in advertising as a transcreator from the start. Working for J. Walter Thompson in Paris, I was already writing and creating copy from English into French for global accounts. I came to London and worked for various agencies and clients, including Guinness Brewing Worldwide for the pan-African market. Our collaboration lasted 18 years. I was involved in the founding of World Writers, pioneering transcreation in advertising, with clients such as Nike for Widen and Kennedy, Portland. I wrote the French ads for their first global campaign across Europe. I founded Decoder Transcreation quickly after, writing and providing foreign copywriters for hundreds of international campaigns including adidas (300 ads),EA, P&G, Habitat, Dyson. http://www.frenchcopywriting.biz Facebook:: https://www.facebook.com/frenchcopywritingandtranscreation RESPONSABILITIES French + English copywriting, transcreation into French, localization, supervising and working with multilingual copywriters, liaising with creative directors and clients, content editing, CRM, VO casting and directing
Locked Pro Plan featureSkills
- Advertising
- Marketing PR
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Office
- Word
- Localisation
- Content and Media Writing
- Copywriting
- French Copywriting and Transcreation
Work history
Currently
French Copywriter & Transcreator
Freelance
- London, UK
- Freelance
I offer French copywriting and transcreation in advertising. Transcreation – or copy adaptation, localization – is a specialism. I work on global accounts with agency networks, independent shops or directly with clients. One-to-one. Pay for pure talent and creativity not overheads. French copywriting, transcreation, ideation, product naming, casting/VO directing. Content editing, CRM, e-commerce. Agencies include: BBH, Droga5, Grey, Leagas Delaney, Possible, Publicis, TBWA, VCCP Wieden +Kennedy, 180 Am ++ Multilingual copywriting available.
2005
Owner, CD and French Copywriter
Decoder Transcreation
- Full Time
I founded Decoder Transcreation, a creative consultancy specialised in writing and adapting advertising copy in French, across all European languages and more. 80 CLIENTS 500 PROJECTS FOR ADIDAS IN 30 LANGUAGES Main agencies/Accounts: BBH: Hugo Boss Dyson Electronic Arts Guinness Leagas Delaney: adidas, Patek Philippe MTV TBWA: Habitat Others: Aéroports de Paris, Allders, Andrex, Apple Magazine, BBC World, Bentley, British Aerospace, British Airways, Cable & Wireless, Christian Dior, Chrysler, Daewoo, Dell, Diners Club International, Electronic Arts, The Equitable Life, Emirates, Europ Assistance, Exxon, Footlocker, Fuji, Goodyear, Hertz, Hilton, ICI, Intel, Johnson&Johnson, Kenwood, Laboratoires Garnier, Lloyd’s of London, Luton Airport, Matra Marconi Space, Mauritius, Mazda, Mills and Boon/Harlequin, Mizuno, Nintendo, Nissan, Northwest Airlines, The Observer, Pantene, Pantone, Pentax, Pepe Jeans, Pernod, Procter & Gamble, Renault, Rolex, Rolls Royce MC, Salzenbrau, Siemmens, Singapore Airline, Sony/Psygnosis, Sopexa, Speedo, Sunsail, Thomas Cook, 3M, TNT & Cartoon Network, UBS, United Distillers/Johnny Walker, Velux, Vicks, Wella, Wellcome
1992
French Copywriter & Transcreator
World Writers
- London, UK
- Full Time
I was part of World Writers founding team. We pioneered transcreation in the advertising industry in London. FIRST TRANSNATIONAL CAMPAIGN FOR NIKE, W+K Main agencies/Accounts: Wieden + Kennedy: Nike BBH: IBM, Häagen-Dazs, Alfred Dunhill, Levi’s, Shell
1989
French Copywriter & Transcreator
Guinness
- London, UK
- Freelance
Accounts: Guinness Africa, BAT 18 YEARS WITH GUINNESS BREWING WORLDWIDE
1983
French Copywriter & Transcreator
JWT Paris
- Paris, France
- Full Time
French copywriter and transcreator Accounts: Ford, De Beers, Ideal Toys, McDonnell Douglas,
Education
1982
Advertising and Marketing
ESP - Ecole Supérieure de Publicité
- Paris, France
Gained a Brevet de Technicien Supérieur en Publicité et Marketing (BTS) after two years of studies.
Awards
1982
International American Advertising Award - New York