Catherine Laz

Catherine Laz

French-English copywriter and transcreatorLondon, United Kingdom
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Matthew Aston
Eden Gibbons
Whitney Leonie Holzfuss Buahin
Catherine Laz

Catherine Laz

French-English copywriter and transcreatorLondon, United Kingdom
About me
I am a senior French-English conceptual copywriter and transcreator in international advertising. I have extensive experience working both with agencies and clients. I offer a direct, personable, flexible service, ready to work with you. Whoever and wherever you are. My clients have included Adidas, AWS, Berocca, Danone, Dropbox, Dyson, EA, Emma, FIFA, Facebook, FIFA, Guinness, Habitat, Innocent, Mollie, Kronenbourg 1664,, LinkedIn, Nike, P&G, Pinterest, Starbucks, Unilever, Weleda, and many other blue-chip brands. Over 100 in fact. I adapt and create campaigns in French. I work on a freelance basis with the largest networks and the most creative shops in the world including BMB, BBH, Grey, Leagas Delaney, M&C Saatchi, Marcel, Ogilvy, TBWA, VCCP, Wieden+Kennedy. CV on request. 0208 211 9791 - 07814062723 Facebook:: RESPONSIBILITIES French + English copywriting, transcreation into French, localisation, concepts, ideation, VO casting and directing
  • Sage for VCCP Blue
    Sage for VCCP BlueI work on a number of animation scripts for a digital accountancy software. I create VOs and end lines from interviews with business owners. I present the work to the French team, collaborating both with the VCCP CD and the client. I also transcreate YV scripts for a major FMCG brand.
  • Gopuff
    GopuffGopuff, a US leading fast grocery delivery service, bought the French leader Dija and wished to relaunch as Gopuff in France. They involved me with their French and British marketing teams to create everything from posters, flyers, and in-store promotions to transcreation of the app and various eCRM on a daily basis for a quick turnover and high-quality creative input.
  • Brewdog
    BrewdogBrewDog the company that invented the famous Punk IPA wanted a French Punk copywriter so they got me! BrewDog has a definite TOV that translators just couldn't master where deep knowledge of British cultural references is paramount. I create and transcreate copy for their content, product descriptions, social ads, eCRM, and various promos.
  • McArthurGlen for VCCP Retail
    McArthurGlen for VCCP RetailMcArthurGlen is a designer outlet with centres in several European countries with 3 centres in France. I transcreated 4 creatives routes for a new campaign. Headlines, radio, social posts, activations. I also created deliverables including social posts (virtual shopping, sale, Christmas), advertorials, and events. I provided cultural insights regarding in particular children and diversity in France.
  • Vita Coco campaigns for France
    Vita Coco campaigns for FranceI created concepts, headlines and endlines for 4 new campaigns destined to the French market. It included new products launch. Vita Coco is also active in communities where coconuts are grown with programmes aimed at helping local people to overcome poverty. Part of the brief was to make consumers aware of these actions.
  • AWS and partners for Luxus
    AWS and partners for LuxusAWS is a digital arm of Amazon that offers cloud computing services. I created and transcreated French copy for a series of campaigns promoting webinars about data migration to AWS Cloud via their partners in France. Emails, landing page, social media posts, ebook.
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Work history
    French Copywriter & TranscreatorFreelance
    London, United KingdomFreelance
    I offer French copywriting and transcreation in advertising. Transcreation – or copy adaptation, localization – is a specialism. I work on global accounts with agency networks, independent shops or directly with clients. One-to-one. Pay for pure talent and creativity not overheads. French copywriting, transcreation, ideation, product naming, casting/VO directing. Content editing, CRM, e-commerce. Agencies include: BBH, Droga5, Grey, Leagas Delaney, Possible, Publicis, TBWA, VCCP Wieden +Kennedy, 180 Am ++ Multilingual copywriting available.
    Owner, CD and French CopywriterDecoder Transcreation
     - London, United KingdomFull Time
    I founded Decoder Transcreation, a creative consultancy specialised in writing and adapting advertising copy in French, across all European languages and more. 80 CLIENTS 500 PROJECTS FOR ADIDAS IN 30 LANGUAGES Main agencies/Accounts: BBH: Hugo Boss Dyson Electronic Arts Guinness Leagas Delaney: adidas, Patek Philippe MTV TBWA: Habitat Others: Aéroports de Paris, Allders, Andrex, Apple Magazine, BBC World, Bentley, British Aerospace, British Airways, Cable & Wireless, Christian Dior, Chrysler, Daewoo, Dell, Diners Club International, Electronic Arts, The Equitable Life, Emirates, Europ Assistance, Exxon, Footlocker, Fuji, Goodyear, Hertz, Hilton, ICI, Intel, Johnson&Johnson, Kenwood, Laboratoires Garnier, Lloyd’s of London, Luton Airport, Matra Marconi Space, Mauritius, Mazda, Mills and Boon/Harlequin, Mizuno, Nintendo, Nissan, Northwest Airlines, The Observer, Pantene, Pantone, Pentax, Pepe Jeans, Pernod, Procter & Gamble, Renault, Rolex, Rolls Royce MC, Salzenbrau, Siemmens, Singapore Airline, Sony/Psygnosis, Sopexa, Speedo, Sunsail, Thomas Cook, 3M, TNT & Cartoon Network, UBS, United Distillers/Johnny Walker, Velux, Vicks, Wella, Wellcome
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  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Office
  • Word
  • Localisation
  • Content and Media Writing
  • Copywriting
  • French Copywriting and Transcreation
  • Illustration
  • Ideation
  • Concept
  • Social Media Advertising
    Advertising and MarketingESP - Ecole Supérieure de Publicité
     - Paris, France
    Gained a Brevet de Technicien Supérieur en Publicité et Marketing (BTS) after two years of studies.
    IAAInternational Advertising Association
    International American Advertising Award - New York