Log inJoin
Create

Join The–Dots

Catherine Laz

French copywriter and transcreator

  • Create New List
FollowUnfollow

Join our Pro Plan to message Catherine

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

Projects

Habitat

Are you sure?

Do you really want to delete project Habitat?

TV script and VO for Orange

Are you sure?

Do you really want to delete project TV script and VO for Orange?

adidas

Are you sure?

Do you really want to delete project adidas?

Dyson

Are you sure?

Do you really want to delete project Dyson?

Guinness Brewing Worldwide

Are you sure?

Do you really want to delete project Guinness Brewing Worldwide?

About me

I am a senior French copywriter and transcreator in international advertising. I have an extensive experience working both with agencies and clients. I offer a direct, personable, flexible service, ready to work with you. Whoever and wherever you are. My clients have included Starbucks, FIFA, Innocent, Orange, LesFurets.com/comparethemarket.com, Nike, Adidas, EA, Guinness, P&G, Habitat, Dyson and many other blue chip brands. Over 80 in fact. I adapt and create campaigns in French (+German). I work on a freelance basis with the largest networks and the most creative shops in the world including BBH,Grey, Leagas Delaney, M&C Saatchi, TBWA, VCCP, Wieden+Kennedy. . One-to-one. CV on request. Lcathlaz@aol.com 0208 211 9791 I began my career as a copywriter in advertising as a transcreator from the start. Working for J. Walter Thompson in Paris, I was already writing and creating copy from English into French for global accounts. I came to London and worked for various agencies and clients, including Guinness Brewing Worldwide for the pan-African market. Our collaboration lasted 18 years. I was involved in the founding of World Writers, pioneering transcreation in advertising, with clients such as Nike for Widen and Kennedy, Portland. I wrote the French ads for their first global campaign across Europe. I founded Decoder Transcreation quickly after, writing and providing foreign copywriters for hundreds of international campaigns including adidas (300 ads),EA, P&G, Habitat, Dyson. http://www.frenchcopywriting.biz Facebook:: https://www.facebook.com/frenchcopywritingandtranscreation RESPONSABILITIES French + English copywriting, transcreation into French, localization, supervising and working with multilingual copywriters, liaising with creative directors and clients, content editing, CRM, VO casting and directing

Locked Pro Plan feature

Skills

  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Office
  • Word
  • Localisation
  • Content and Media Writing
  • Copywriting
  • French Copywriting and Transcreation

Work history

Currently

French Copywriter & Transcreator

Freelance

Apr 2005
  • London, UK
  • Freelance

  • I offer French copywriting and transcreation in advertising. Transcreation – or copy adaptation, localization – is a specialism. I work on global accounts with agency networks, independent shops or directly with clients. One-to-one. Pay for pure talent and creativity not overheads. French copywriting, transcreation, ideation, product naming, casting/VO directing. Content editing, CRM, e-commerce. Agencies include: BBH, Droga5, Grey, Leagas Delaney, Publicis, TBWA, VCCP Wieden +Kennedy, 180 Am ++ German copywriting available.

2005

Owner, CD and French Copywriter

Decoder Transcreation

Sep 1992 - Apr 2005
  • Full Time

  • I founded Decoder Transcreation, a creative consultancy specialised in writing and adapting advertising copy in French, across all European languages and more. 80 CLIENTS 500 PROJECTS FOR ADIDAS IN 30 LANGUAGES Main agencies/Accounts: BBH: Hugo Boss Dyson Electronic Arts Guinness Leagas Delaney: adidas, Patek Philippe MTV TBWA: Habitat Others: Aéroports de Paris, Allders, Andrex, Apple Magazine, BBC World, Bentley, British Aerospace, British Airways, Cable & Wireless, Christian Dior, Chrysler, Daewoo, Dell, Diners Club International, Electronic Arts, The Equitable Life, Emirates, Europ Assistance, Exxon, Footlocker, Fuji, Goodyear, Hertz, Hilton, ICI, Intel, Johnson&Johnson, Kenwood, Laboratoires Garnier, Lloyd’s of London, Luton Airport, Matra Marconi Space, Mauritius, Mazda, Mills and Boon/Harlequin, Mizuno, Nintendo, Nissan, Northwest Airlines, The Observer, Pantene, Pantone, Pentax, Pepe Jeans, Pernod, Procter & Gamble, Renault, Rolex, Rolls Royce MC, Salzenbrau, Siemmens, Singapore Airline, Sony/Psygnosis, Sopexa, Speedo, Sunsail, Thomas Cook, 3M, TNT & Cartoon Network, UBS, United Distillers/Johnny Walker, Velux, Vicks, Wella, Wellcome

1992

French Copywriter & Transcreator

World Writers

Jul 1989 - Sep 1992
  • London, UK
  • Full Time

  • I was part of World Writers founding team. We pioneered transcreation in the advertising industry in London. FIRST TRANSNATIONAL CAMPAIGN FOR NIKE, W+K Main agencies/Accounts: Wieden + Kennedy: Nike BBH: IBM, Häagen-Dazs, Alfred Dunhill, Levi’s, Shell

1989

French Copywriter & Transcreator

Grandfield Rork Collins GBW

Oct 1983 - Jul 1989
  • London, UK
  • Freelance

  • Accounts: Guinness Africa, BAT 18 YEARS WITH GUINNESS BREWING WORLDWIDE

1983

French Copywriter & Transcreator

J. Walter Thompson Paris

Nov 1982 - Aug 1983
  • Paris, France
  • Full Time

  • French copywriter and transcreator Accounts: Ford, De Beers, Ideal Toys, McDonnell Douglas,

Education

1982

Advertising and Marketing

Ecole Supérieure de Publicité-paris

Nov 1980 - Nov 1982
  • Paris, France

  • Gained a Brevet de Technicien Supérieur en Publicité et Marketing (BTS) after two years of studies.

Awards

1982

IAA

IAA

  • International American Advertising Award - New York