Catherine Laz French-English copywriter and transcreator | The Dots
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Catherine Laz

French-English copywriter and transcreatorLondon, United Kingdom
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Catherine Laz

French-English copywriter and transcreatorLondon, United Kingdom
About me
I am a senior French-English conceptual copywriter and transcreator in international advertising. I have extensive experience working both with agencies and clients. I offer a direct, personable, flexible service, ready to work with you. Whoever and wherever you are. My clients have included Adidas, AWS, Berocca, Danone, Dropbox, Dyson, EA, FIFA, Starbucks, Facebook, FIFA, Guinness, Habitat, Innocent, Kronenbourg 1664, LesFurets.com/comparethemarket.com, LinkedIn, Nike, P&G, Pinterest, Unilever, Weleda and many other blue-chip brands. Over 100 in fact. I adapt and create campaigns in French. I work on a freelance basis with the largest networks and the most creative shops in the world including BMB, BBH, Grey, Leagas Delaney, M&C Saatchi, TBWA, VCCP, Wieden+Kennedy. . One-to-one. CV on request. catherinelaz27@gmail.com 0208 211 9791 - 07814062723 https://www.linkedin.com/in/catherinelaz/ http://www.transcreatorsunited.com Facebook:: https://www.facebook.com/transcreatorsunited RESPONSIBILITIES French + English copywriting, transcreation into French, localisation, concepts, ideation, VO casting and directing
Projects
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Work history
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    F
    French Copywriter & TranscreatorFreelance
    London, United KingdomFreelance
    I offer French copywriting and transcreation in advertising. Transcreation – or copy adaptation, localization – is a specialism. I work on global accounts with agency networks, independent shops or directly with clients. One-to-one. Pay for pure talent and creativity not overheads. French copywriting, transcreation, ideation, product naming, casting/VO directing. Content editing, CRM, e-commerce. Agencies include: BBH, Droga5, Grey, Leagas Delaney, Possible, Publicis, TBWA, VCCP Wieden +Kennedy, 180 Am ++ Multilingual copywriting available.
    D
    D
    Owner, CD and French CopywriterDecoder Transcreation
     - London, United KingdomFull Time
    I founded Decoder Transcreation, a creative consultancy specialised in writing and adapting advertising copy in French, across all European languages and more. 80 CLIENTS 500 PROJECTS FOR ADIDAS IN 30 LANGUAGES Main agencies/Accounts: BBH: Hugo Boss Dyson Electronic Arts Guinness Leagas Delaney: adidas, Patek Philippe MTV TBWA: Habitat Others: Aéroports de Paris, Allders, Andrex, Apple Magazine, BBC World, Bentley, British Aerospace, British Airways, Cable & Wireless, Christian Dior, Chrysler, Daewoo, Dell, Diners Club International, Electronic Arts, The Equitable Life, Emirates, Europ Assistance, Exxon, Footlocker, Fuji, Goodyear, Hertz, Hilton, ICI, Intel, Johnson&Johnson, Kenwood, Laboratoires Garnier, Lloyd’s of London, Luton Airport, Matra Marconi Space, Mauritius, Mazda, Mills and Boon/Harlequin, Mizuno, Nintendo, Nissan, Northwest Airlines, The Observer, Pantene, Pantone, Pentax, Pepe Jeans, Pernod, Procter & Gamble, Renault, Rolex, Rolls Royce MC, Salzenbrau, Siemmens, Singapore Airline, Sony/Psygnosis, Sopexa, Speedo, Sunsail, Thomas Cook, 3M, TNT & Cartoon Network, UBS, United Distillers/Johnny Walker, Velux, Vicks, Wella, Wellcome
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Skills
  • Advertising
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Social Media Marketing
  • Web Content
  • Office
  • Word
  • Localisation
  • Content and Media Writing
  • Copywriting
  • French Copywriting and Transcreation
  • Illustration
  • Ideation
  • Concept
  • Social Media Advertising
Education
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    E
    Advertising and MarketingESP - Ecole Supérieure de Publicité
     - Paris, France
    Gained a Brevet de Technicien Supérieur en Publicité et Marketing (BTS) after two years of studies.
Awards
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    I
    IAAInternational Advertising Association
    International American Advertising Award - New York