Multi-disciplined. Been responsible for creative that moves seamlessly across relevant channels. Developed inventive, pioneering, successful work that not only fits with the current climate but also wins creative awards. Even been asked to no.10 Downing Street to present a digitally impactful campaign for the Referendum.
“Cathy leads and inspires the creative teams with a combination of enthusiasm, energy and experience. Working on some of our biggest accounts she rallies the wider team behind the creative work and engages the client from the start.”
Nik Studzinski / Chief Creative Officer, Karmarama
Projects
- Hotter | Get ComfortableThe way we feel about ourselves doesn’t change as we move into the 50+ age bracket. But other people’s perceptions of us do change. Age is the lens through which we are perceived, through which we are judged or discounted... This campaign shines a light on the absurdity of negative perceptions attached to female aging. Empowering women to live their lives fully and wholeheartedly, without fear of judgement. Traffic to site 87% increase at launch. Sales up by 20%.
- #TWOMETRESPROJECTAs we know only too well, the lockdown has been necessary for over a month now. Rather than read any more thoroughly depressing headlines, we started the #twometresproject to document how we’re coping and adapting in lockdown. Each portrait was taken with the utmost safety and consideration from a position 2 metres away. Each point of view was audio-recorded and transcribed. We might be isolated and alone, but we are finding our own way through. Not only does it live on Instagram, where you w
Work history
Global ECD WPPWPP
London, United KingdomFull Time
P
P
creative directorPablo London
London, United KingdomFreelance
Won IcelandAir, Hotter Shoes and NatWest (purpose) in the first 3 months freelancing there.
+ Show more
Skills
- Creative
- Copywriting
- Brand Development
- Brand Activation
- Creative Stragegy
- Social Activation
- Social Advertising
- Integrated Advertising
- Information Architecture
- Digital Campaigns