Hotter | Get Comfortable

The way we feel about ourselves doesn’t change as we move into the 50+ age bracket. But other people’s perceptions of us do change. Age is the lens through which we are perceived, through which we are judged or discounted... This campaign shines a light on the absurdity of negative perceptions attached to female aging. Empowering women to live their lives fully and wholeheartedly, without fear of judgement. Traffic to site 87% increase at launch. Sales up by 20%.