I am a marketing and communications expert with 10 years of experience having worked in the creative arts, education and technology sectors. In my career I have built skills in marketing strategy delivery, press relations, social media marketing, event marketing and copywriting.
Locked Pro Plan featurethe latest campus to open as part of the Coventry University Group. In my time in post I have planned an organised Open Days, technology showcases, university taster days, a 10k fun run and numerous community run events. · Event planning · Event communications · Event branding · Community liaison
I was responsible for delivering the marketing strategy for J’Ouvert, the debut play from BadBreed productions. As well as hitting sales targets, I was tasked with specifically reaching Black audiences, a demographic that do not typically attend the theatre in high numbers. Daily duties included: • Identifying culturally relevant press and advertising partners • Leading coordination of print distribution • Liaising with designers to create digital content • Forming partnerships with theatre and arts organisations • Identifying culturally relevant influencers
Provided PR and marketing support for Britain’s first and so far only technology festival run by and for Black people. I led the planning and delivery of the press strategy. • Writing and distributing press release • Building and managing press list • Liaising with press and organising interviews with organisers and exhibitors • Live tweeting during the festival
I was the main press contact and responsible for delivering marketing campaigns for a 780 seat entertainment venue in South East London. Accomplishments include delivering six straight marketing campaigns that performed over target and securing the first press reviews for the company’s Creative Learning department. · Planning and implementing marketing campaigns across print, radio and online platforms · Securing positive press coverage for the theatre and promotional coverage for shows and events · Organising and running press nights and press events · Managing and growing the theatre’s membership schemes
BA Hons, History. 2:2